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By 1930, about 30% of American men belonged to at least one fraternal organization. This was during prohibition, but an even bigger reason is the working man could get a low cost life insurance policy through the organization, when only the upper crust could afford life insurance. Sometimes they included burial and headstone benefits too.
That said, they still had fun, especially at initiations for new members. This company provided means to that end.
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The descent of man ~ Nixon, Friedman, Reagan, Trump.
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