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Gravdigr · 01-12-2019, 10:09 AM

Today I learned about Lester Wunderman.

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Ol' Les was an ad man. A great ad man, apparently.

He and two associates opened Wunderman, Ricotta & Kline in 1958 with no clients. They billed out $2 million in the first year. 1958 dollars.

Among the things they came up with were direct marketing (Les basically invented this, we know it as junk mail), the Columbia Record Club, the toll-free 1-800 number (?), the magazine subscription card, the postal ZIP Code system (?), and the customer rewards program.

Making me feel kinda, idk, less.<---See what I did there?

Ol' Les died January 9. At 98 years of age.

No Les, no more.

01-12-2019, 10:09 AM	#625
Gravdigr The Un-Tuckian Join Date: Apr 2007 Location: South Central...KY that is Posts: 39,517	Today I learned about Lester Wunderman. Ol' Les was an ad man. A great ad man, apparently. He and two associates opened Wunderman, Ricotta & Kline in 1958 with no clients. They billed out $2 million in the first year. 1958 dollars. Among the things they came up with were direct marketing (Les basically invented this, we know it as junk mail), the Columbia Record Club, the toll-free 1-800 number (?), the magazine subscription card, the postal ZIP Code system (?), and the customer rewards program. Making me feel kinda, idk, less.<---See what I did there? Ol' Les died January 9. At 98 years of age. No Les, no more. __________________ These statements have not been evaluated by the FDA, EPA, FBI, DEA, CDC, or FDIC. These statements are not intended to diagnose, cause, treat, cure, or prevent any disease. If you feel you have been harmed/offended by, or, disagree with any of the above statements or images, please feel free to fuck right off.