Spotify is 'seriously considering' going public in 2017, but there's a twist
There ya go - a non-traditional IPO
They announced 50 Million paying subscribers (and 50 M ad-supported users). Up from 30 M last year at this time, and more than twice Apple Music's number.
US music industry revenue is up 11% last year. No longer dying! And why?
You guessed it, streaming accounted for
more than half of all industry revenues. At this point it is now the focus of the industry.
I mentioned ^ new record company deals.
Here's the new deal with Universal. New releases will only be available for paying subscribers for two weeks. Good for Spotify because it pushes people into subscribing. Not good for Universal or its artists, but they haven't figured that out yet.