The Sears Tower - Page 3

Flint · 03-20-2009, 09:38 AM

Question: How much frickin' money is wasted on changing signage, letterhead, business cards etc. when a company is bought or re-branded?

TheMercenary · 03-20-2009, 10:13 AM

Who cares. The compay pays for most of it. It is their brand.

Flint · 03-20-2009, 10:15 AM

Who cares? How about a 50k salary guy that gets laid off while they're spending 5 million on a "makeover" ??? I bet he cares.

TheMercenary · 03-20-2009, 10:17 AM

It would be easy to draw that conclusion, more difficult to prove the connection. All aspects of business have those parallels. I see it in health care. We spend 1.5mil on a make over of the grounds and putting in fountains while we lay off nurses. It doesn't make sense but it happens every day in every industry.

glatt · 03-20-2009, 10:18 AM

Quote:

Originally Posted by Flint

Question: How much frickin' money is wasted on changing signage, letterhead, business cards etc. when a company is bought or re-branded?

Hard to answer. But when Washington National Airport was renamed by the Republicans Congress in 1998 after Reagan, it cost $400,000 just to change all the signs in the metro public transportation system. Congress did not pay for the change. The riders had to.

Each station in the system has a map and various signs that list all the other stations. There are 86 stations. The custom signs in each of them had to be changed, as well as all the signs/maps in each rail car and bus in the entire system.

$400,000 just for the public transportation in that city. Just one small part of the costs to change the name.

monster · 03-20-2009, 10:18 AM

They should rename it the Al Qaida Tower.

For so many reasons. Most of which make me laugh, but then I'm a sick individual.

It thumbs the nose at terrorists, while at the same time making it emotionally harder to hit, like renaming fish "sea-kittens".

Shawnee123 · 03-20-2009, 10:20 AM

How about renaming it "Osama's Crib"?

TheMercenary · 03-20-2009, 10:21 AM

Quote:

Originally Posted by monster

They should rename it the Al Qaida Tower.

That is pretty funny. Maybe they need to change the name of Freedom Tower to something like that.

monster · 03-20-2009, 11:06 AM

Quote:

Originally Posted by Shawnee123

How about renaming it "Osama's Crib"?

Osama's Erection?

Shawnee123 · 03-20-2009, 11:36 AM

Oh, ew.

lookout123 · 03-20-2009, 12:59 PM

Quote:

Hard to answer. But when Washington National Airport was renamed by the Republicans Congress in 1998 after Reagan, it cost $400,000 just to change all the signs in the metro public transportation system. Congress did not pay for the change. The riders had to.

Just like when the democratic govenor of arizona ramrodded a name change for a mountain peak and road system for political reasons. It happens on both sides of the aisle. Anyone else think Tom Clancy had the right idea when he wrote about a plane crashing into a joint session of congress with all the SC justices and most of the other players in washington? Eh, maybe it's just me.

dar512 · 07-16-2009, 09:09 AM

The name change is official today:

http://www.usatoday.com/news/nation/...16-sears_N.htm

Crimson Ghost · 07-17-2009, 12:16 AM

I don't care what they call it.

I'm still calling it "Ron White's Big Ole Fuckin' Building".

ZenGum · 07-17-2009, 12:19 AM

Whatchoutalkinbout?????

03-20-2009, 09:38 AM	#31
Flint Snowflake Join Date: Mar 2006 Location: Dystopia Posts: 13,136	Question: How much frickin' money is wasted on changing signage, letterhead, business cards etc. when a company is bought or re-branded? __________________ **************** There's a level of facility that everyone needs to accomplish, and from there it's a matter of deciding for yourself how important ultra-facility is to your expression. ... I found, like Joseph Campbell said, if you just follow whatever gives you a little joy or excitement or awe, then you're on the right track. . . . . . . . . . . . . . . . . . . . . . . . . . . Terry Bozzio**

03-20-2009, 10:13 AM	#32
TheMercenary “Hypocrisy: prejudice with a halo” Join Date: Mar 2007 Location: Savannah, Georgia Posts: 21,393	Who cares. The compay pays for most of it. It is their brand. __________________ Anyone but the this most fuked up President in History in 2012!

03-20-2009, 10:15 AM	#33
Flint Snowflake Join Date: Mar 2006 Location: Dystopia Posts: 13,136	Who cares? How about a 50k salary guy that gets laid off while they're spending 5 million on a "makeover" ??? I bet he cares. __________________ **************** There's a level of facility that everyone needs to accomplish, and from there it's a matter of deciding for yourself how important ultra-facility is to your expression. ... I found, like Joseph Campbell said, if you just follow whatever gives you a little joy or excitement or awe, then you're on the right track. . . . . . . . . . . . . . . . . . . . . . . . . . . Terry Bozzio**

03-20-2009, 10:17 AM	#34
TheMercenary “Hypocrisy: prejudice with a halo” Join Date: Mar 2007 Location: Savannah, Georgia Posts: 21,393	It would be easy to draw that conclusion, more difficult to prove the connection. All aspects of business have those parallels. I see it in health care. We spend 1.5mil on a make over of the grounds and putting in fountains while we lay off nurses. It doesn't make sense but it happens every day in every industry. __________________ Anyone but the this most fuked up President in History in 2012!

03-20-2009, 10:18 AM	#36
monster I hear them call the tide Join Date: Dec 2005 Location: Perpetual Chaos Posts: 30,852	They should rename it the Al Qaida Tower. For so many reasons. Most of which make me laugh, but then I'm a sick individual. It thumbs the nose at terrorists, while at the same time making it emotionally harder to hit, like renaming fish "sea-kittens". __________________ The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart

03-20-2009, 10:20 AM	#37
Shawnee123 Why, you're a regular Alfred E Einstein, ain't ya? Join Date: Jun 2006 Posts: 21,206	How about renaming it "Osama's Crib"? __________________ A word to the wise ain't necessary - it's the stupid ones who need the advice. --Bill Cosby

03-20-2009, 11:36 AM	#40
Shawnee123 Why, you're a regular Alfred E Einstein, ain't ya? Join Date: Jun 2006 Posts: 21,206	Oh, ew. __________________ A word to the wise ain't necessary - it's the stupid ones who need the advice. --Bill Cosby

07-16-2009, 09:09 AM	#42
dar512 dar512 is now Pete Zicato Join Date: May 2003 Location: Chicago suburb Posts: 4,968	The name change is official today: http://www.usatoday.com/news/nation/...16-sears_N.htm __________________ "Against stupidity the gods themselves contend in vain." -- Friedrich Schiller

07-17-2009, 12:16 AM	#43
Crimson Ghost Larger than life and twice as ugly. Join Date: Apr 2004 Posts: 5,264	I don't care what they call it. I'm still calling it "Ron White's Big Ole Fuckin' Building". __________________ We must all go through a rite of passage. It must be physical, it must be painful, and it must leave a mark. I have no knowledge of the events which you are describing, and if I did have knowledge of them, I would be unable to discuss them with you now or at any future period. Don't waste your time always searching for those wasted years

07-17-2009, 12:19 AM	#44
ZenGum Doctor Wtf Join Date: Oct 2007 Location: Badelaide, Baustralia Posts: 12,861	Whatchoutalkinbout????? __________________ Shut up and hug. MoreThanPretty, Nov 5, 2008. Just because I'm nominally polite, does not make me a pussy. Sundae Girl.

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