The Sears Tower

[glatt]

Originally Posted by Flint

Question: How much frickin' money is wasted on changing signage, letterhead, business cards etc. when a company is bought or re-branded?

Hard to answer. But when Washington National Airport was renamed by the Republicans Congress in 1998 after Reagan, it cost $400,000 just to change all the signs in the metro public transportation system. Congress did not pay for the change. The riders had to.

Each station in the system has a map and various signs that list all the other stations. There are 86 stations. The custom signs in each of them had to be changed, as well as all the signs/maps in each rail car and bus in the entire system.

$400,000 just for the public transportation in that city. Just one small part of the costs to change the name.