Giraffe Bread

monster · 01-31-2012, 07:52 AM

http://www.bbc.co.uk/news/business-16812545

Sainsbury's gives into to social media and renames its bread at the suggestion of a three-year old.

infinite monkey · 01-31-2012, 07:57 AM

Quote:

Originally Posted by Kenny Banya

Why do they call it Ovaltine? The mug is round. The jar is round. They should call it Roundtine.

monster · 01-31-2012, 07:58 AM

or sell oval mugs -great marketing op for someone there....

DanaC · 01-31-2012, 08:03 AM

The two best bits in that article:

Quote:

Lily's letter said: "Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2".

Chris King from the Sainsbury's customer services team wrote back: "I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?"

But he went on to explain how it had got its name: "It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly."

He included a £3 gift card, and signed the letter "Chris King (age 27 & 1/3)".

and:

Quote:

Sainsbury's said that Chris King had now left the company and had returned to university to study to be a primary school teacher.

I like that. The letter he wrote back to the kid was brilliant. That's someone who knows how to communicate with kiddies.

infinite monkey · 01-31-2012, 08:08 AM

Awesome!

monster · 01-31-2012, 08:22 AM

I love the "maybe they were a bit silly" So British. Hope Sainsbury's gave him some decent severance to pursue his degree. What? you think he left voluntarily?

monster · 01-31-2012, 10:15 AM

Ya know the real killer is it's so cheap! 75p for specialty bread. I miss British Bread. And British Bread prices. here i have to pay $2 for something that's barely palatable.

HungLikeJesus · 01-31-2012, 10:55 AM

Palatable? You're just supposed to eat it!

glatt · 01-31-2012, 11:45 AM

Bread is too damn expensive these days. I didn't even know you could find a loaf for $2. The bread we buy is in the $3-$4 range, and it's nothing special.

Pico and ME · 01-31-2012, 12:04 PM

I can still find whole wheat bread for under $2...but its been a week, so who knows what it is now.

classicman · 01-31-2012, 01:10 PM

Crappy white bread, which I refuse to buy, is in the $2.00 range.
Anything multigrain or relatively healthy is $3.50+.

Lamplighter · 01-31-2012, 01:33 PM

... until it goes on sale because no one buys it

I've wondered if "multigrain" breads are something like "cold duck",
except they sweep the floors to make the dough.

Sundae · 01-31-2012, 01:58 PM

I love me some tiger bread.
Makes me connect with Charlie Sheen.

It'd still taste good no matter what it's called.

Sainsbury's are actually quite adaptible for a large chain.
My friend worked in a branch in Leicester where there were a large number of Hindu shoppers.
She suggested egg-free birthday cakes. They were introduced and the uptake (un-literally) exploded. They became the go-to supermarket to shop for party food. Which is to say much was still made by Mum, Aunties, Grandmas etc. And maybe cola was bought cheap from the market. But last minute things like candles, napkins, veggie nuggets helped to boost sales.

She got a badge for it.

DanaC · 01-31-2012, 02:27 PM

They also have a good rep for being quite supportive of their workforce in many ways. They offer quite a few opportunities to retrain and do something different.

HSBC used to be like that. Don't know if they still are. But certainly a few years ago they were running schemes with schools where staff members with decent computer skills. who wanted a chance to try their hand working in a school setting, would do an a couple of hours a week outreach, teaching IT in a local school.

There's even more linking up these days with the academies and sponsorship and so on.

xoxoxoBruce · 02-01-2012, 05:52 PM

Here it is...

01-31-2012, 07:52 AM	#1
monster I hear them call the tide Join Date: Dec 2005 Location: Perpetual Chaos Posts: 30,852	Giraffe Bread http://www.bbc.co.uk/news/business-16812545 Sainsbury's gives into to social media and renames its bread at the suggestion of a three-year old. __________________ The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart

01-31-2012, 07:58 AM	#3
monster I hear them call the tide Join Date: Dec 2005 Location: Perpetual Chaos Posts: 30,852	or sell oval mugs -great marketing op for someone there.... __________________ The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart

01-31-2012, 08:22 AM	#6
monster I hear them call the tide Join Date: Dec 2005 Location: Perpetual Chaos Posts: 30,852	I love the "maybe they were a bit silly" So British. Hope Sainsbury's gave him some decent severance to pursue his degree. What? you think he left voluntarily? __________________ The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart

01-31-2012, 10:15 AM	#7
monster I hear them call the tide Join Date: Dec 2005 Location: Perpetual Chaos Posts: 30,852	Ya know the real killer is it's so cheap! 75p for specialty bread. I miss British Bread. And British Bread prices. here i have to pay $2 for something that's barely palatable. __________________ The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart

01-31-2012, 10:55 AM	#8
HungLikeJesus Only looks like a disaster tourist Join Date: Feb 2007 Location: above 7,000 feet Posts: 7,208	Palatable? You're just supposed to eat it! __________________ Keep Your Bodies Off My Lawn SteveDallas's Random Thread Picker.

01-31-2012, 08:08 AM	#5
infinite monkey Person who doesn't update the user title Join Date: Mar 2011 Posts: 13,002	Awesome!

01-31-2012, 11:45 AM	#9
glatt ™ Join Date: Jul 2003 Location: Arlington, VA Posts: 27,717	Bread is too damn expensive these days. I didn't even know you could find a loaf for $2. The bread we buy is in the $3-$4 range, and it's nothing special.

01-31-2012, 12:04 PM	#10
Pico and ME Are you knock-kneed? Join Date: Jul 2008 Location: Middle Hoosierland Posts: 3,549	I can still find whole wheat bread for under $2...but its been a week, so who knows what it is now. __________________ Jesse LaGreca in 2012 “Seven Deadly Sins: Wealth without work, Pleasure without conscience, Science without humanity, Knowledge without character, Politics without principle, Commerce without morality, Worship without sacrifice.” – Mahatma Gandhi

01-31-2012, 01:10 PM	#11
classicman barely disguised asshole, keeper of all that is holy. Join Date: Nov 2007 Posts: 23,401	Crappy white bread, which I refuse to buy, is in the $2.00 range. Anything multigrain or relatively healthy is $3.50+. __________________ "like strapping a pillow on a bull in a china shop" Bullitt

01-31-2012, 01:33 PM	#12
Lamplighter Person who doesn't update the user title Join Date: Jun 2010 Location: Bottom lands of the Missoula floods Posts: 6,402	... until it goes on sale because no one buys it I've wondered if "multigrain" breads are something like "cold duck", except they sweep the floors to make the dough.

01-31-2012, 01:58 PM	#13
Sundae polaroid of perfection Join Date: Sep 2005 Location: West Yorkshire Posts: 24,185	I love me some tiger bread. Makes me connect with Charlie Sheen. It'd still taste good no matter what it's called. Sainsbury's are actually quite adaptible for a large chain. My friend worked in a branch in Leicester where there were a large number of Hindu shoppers. She suggested egg-free birthday cakes. They were introduced and the uptake (un-literally) exploded. They became the go-to supermarket to shop for party food. Which is to say much was still made by Mum, Aunties, Grandmas etc. And maybe cola was bought cheap from the market. But last minute things like candles, napkins, veggie nuggets helped to boost sales. She got a badge for it.

02-01-2012, 05:52 PM	#15
xoxoxoBruce The future is unwritten Join Date: Oct 2002 Posts: 71,105	Here it is... Attached Images __________________ The descent of man ~ Nixon, Friedman, Reagan, Trump.

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