Microsoft, NBC dissolve MSNBC.com joint venture

[classicman]

Microsoft is pulling out of the joint venture that owned MSNBC.com, freeing the world's largest software maker to build its own online news service.

The breakup announced late Sunday dissolves the final shreds of a 16-year marriage between Microsoft Corp. and NBC News, which is now owned by Comcast Corp. The relationship began to unwind in 2005 when Microsoft sold its stake in MSNBC's cable TV channel to NBC.

Microsoft, in particular, had grown frustrated by contract terms requiring it to exclusively feature MSNBC.com content on its own websites. That exasperation was exacerbated by the MSNBC cable channel's strategy to counter Fox News Channel's appeal to conservative viewers by tailoring its programming for an audience with a liberal viewpoint.

The strategy fed a perception that material from MSNBC's website was politically slanted, too.

"Being limited to MSNBC.com content was problematic to us because we couldn't have the multiple news sources and the multiple perspectives that our users were telling us that they wanted," said Bob Visse, general manager of MSN.com.

Now that it has shed those shackles, Microsoft is preparing to launch its own news service this fall. Although he declined to provide many details about the operation, Visse said the news staff will be about the same size as the roughly 100 people who created original content for the MSNBC.com.

Link

This should be interesting. I wonder if there will be a change with the anchors on the nightly lineup. Will they go further left? Thats what I think. That would be the natural progression toward combating Fox on the right.

I wonder what the Microsoft version be?

ETA - Just read this is for online only. The TV has been split already.

[Ibby]

The TV channel hasn't been affiliated with Microsoft for a LONG time. Either way, though, i wouldn't expect MSNBC to go further left. Any further and they'd be a caricature - and I say that as an avid MSNBC fan. Fox is already ridiculous and a self-caricature - if MSNBC tried to go the same way they'd lose what credibility they have left. 's a good example of the false equivalence a lot of people draw between them, to me.
SOME people outside the audience still take MSNBC seriously.

But yeah, I can't say I'm sorry to see Microsoft go.