It's not a goat carrying contest. It's not dateline Austria. Those aren't his real arms.
It's a goat parade in Racine County, Wisconsin and this guy won first place in the "Most Creative" category.
That's some fine work, but personally I wouldn't care to live in a locale where they have a goat parade. I mean, come on, a parade of goats? The only goat-related entertainment I have participated in was petting zoos at age 8, and the last goat-related entertainment I heard was when that goat "coughed up that shirt and flagged the train" (traditional).
And where's PETA, for chrissakes?