I Don't Get It (translation thread)

[Sundae]

A thread I expect to resurrect from time to time, when I don't understand a cultural reference from outside the Cellar.
Inside I am quite happy to check with the person posting.

This one is from the quote at the bottom of the page, so it's a bit disembowelled - half-in half-out.

My son says to me (the 8-year-old), "Daddy, they misspelled Arctic on that beer." And so they did. Pete Coors, dumber than an 8-year-old.
- bartz (Bart Zantzinger)

What?
Please.