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Old 08-04-2018, 10:14 PM   #1
xoxoxoBruce
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August 5th, 2018: Packaging makeover of 適-Rations

In the latter part of World War II they spiffied up the packages as a moral booster.
They added color as a claimed moral booster, but with the shit getting heavy at that point made it easier to grab the right meal for the enemy's circadian rhythm.



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迭ations Type K were developed by inventor and public health scientist, Ancel Keys, which may (or may not) explain the 適 in K-Ration. (There is debate about that.) The boxes were manufactured by the Cracker Jack company and were similar in size and material to Cracker Jack boxes.


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Originally the packages were generically labeled: 釘reakfast, 泥inner and 鉄upper. Towards the end of the war they were redesigned (as part of a 杜orale initiative) to make the three meals more easily distinguishable with 3 new color-coded / pattern-coded designs.


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Who handled the graphic design? Some anonymous, government-employed graphic designer? An advertising agency of the time? K-Ration boxes were featured in the Brooklyn Museum痴 2001 exhibit, Vital Forms: American Art and Design in the Atomic Age, 1940-1960, as one of many examples illustrating the impact of organic form on graphic design.
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Old 08-05-2018, 07:34 AM   #2
captainhook455
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Canned chopped ham and eggs. Yuk. I bet the cardboard box tasted better than the meal.
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Old 08-05-2018, 09:10 AM   #3
sexobon
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While not esthetically pleasing, it wasn't too bad after it was spiced up. Have some fruit cake:

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Old 08-05-2018, 09:37 AM   #4
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I have eaten the fruitcake. It was decent, but I was younger on a 3 week bike camping trip. I refer to motorcycles as bikes. Freeze dried food leaves a lot to be desired.
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Old 08-05-2018, 10:03 AM   #5
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Commercial freeze dried foods aren't that good; but, one of the makers produces them for the US Special Forces to SF specifications and those are a whole different ball game. They're called LRP or LRRP (pronounced lurp) and are the longest continually issued field ration in the US military. The Long Range Patrol/Long Range Reconnaissance Patrol rations weren't available through commercial channels until just a few years ago when the producer got permission from the FDA to apply civilian nutritional labeling to their military contract overruns and sell them to a commercial outlet. The supply is limited and they're expensive. Ten dollars for a single entr馥 (add shipping to that); but, they're far better than anything else in the category. They come only as entr馥s which give you three squares a day.
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Old 08-05-2018, 02:08 PM   #6
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I remember a discussion a couple years back about those high end LRPs, with a supplier link and pictures. It was likely here in the Cellar.
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Old 08-05-2018, 02:34 PM   #7
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I've mentioned them in the Camping thread here and here; but, didn't therein address the labeling change which made them available commercially.
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