I saw a really interesting show awhile back, a one hour special on the Cola Wars. It covered the history of both Pepsico and Coca Cola as corporations, starting with the invention of the beverages themselves. The two companies have been in head to head single combat for something like 90+ years now, with no letup in sight.

I wish I could remember what it was called or what channel carried it. I think it was simply "Cola Wars", but it was excellent.

There is also a book called, "The Other Guy Blinked", by Pepsi CEO, Roger Enrico. The Cola Wars from Pepsi's point of view.

pffth! a pox on both houses! pepsi.. coke.. whatever.. near as I undrestand the 'cola' taste comes mostly from the evil the put into each and every can... just for you