A merchant should charge according to the transaction method. Debit cards costs had increased to about 1.5% per transaction. Began dropping to around 1% only after the Federal Reserve capped transaction fees.

The cap meant a debit card transaction could be as much as 21 cents. Why, when banks took money directly from the debit holder's bank account? Their costs irrelevant to the transaction fee since consumers are kept ignorant. Debit cards became even more profitable than credit cards. With charges far exceeding costs.

Credit and debit card costs must be opaque to consumers to protect high profit margins. Smart cards are also a threat to those profits. Innovation (ie smart cards) means transaction costs are even less - therefore another threat to high profits margins.

Other transaction methods include a bank draft or checks, account with the store, and smart cards. Also threats to bank profits IF consumers actually know what banks really charge. Banks need consumers to stay ignorant by banning surcharges for credit or debit card transactions and by keeping smart cards from consumers.

Actually, you are now. I was notified back in January that companies are now allowed to pass along the credit card fees to the end user.

A quick google search will provide plenty of articles on the subject.

Oh, Lamp, the standard cost for venders is more like 2.5%ISH Whether they charge a lot or a little is now mostly irrelevant. The game has changed ... A LOT.

Yes, that's what I was trying to say...

If the vendor charges the buyer (2.5%ISH) for "debit card" transactions, the buyer is getting ripped off.

And if the card company is charging the vendor (2.5%ISH) for "debit card" transactions, the buyer is getting ripped off.

So what's the reason that a "Target Red Card" gets me a 5% discount on every Target purchase, and the cashiers push them so damn hard every time I check out? It's just a regular credit card as far as I can tell, overseen by either Visa or Mastercard. Is there some kind of complicated mechanism whereby it's actually a debit card, and that's saving them the merchant fees?

I realize this is thread-drift, but it actually is in the same vein of thought.

NY Times
ANDREW POLLACK
12/29/13

Roughed Up by an Orca? There’s a Code for That
My daughter has been involved in this transition for the past year.
Her hospital has and entire office staff devoted to reviewing the ICD-10 codes entered by the MD's,
but then changing them to whatever codes are "appropriate" but will generate the highest billing.

Then there is this... and garbage in - garbage out is still true.

As long as we're drifting...
link

It appears no tips would be distributed until payday.

Is that a code for kidnapped by aliens? Is treatment for that tax deductible?

Thats a little different. Bottom line is that most people are not like you and will run that baby to the limit and pay tons of interest for years. That makes Target more money. Similar to other lending institutions - they want you to mess up, the fees and penalties are where a TON of money is made.

It operates on the Visa or Mastercard system. A network created and operated by the individual member banks. Target collects obscenely profitable fees otherwise collected by a bank that issued your Visa or MasterCard.

Ironically, Walmart tried to do this about a decade ago. The banks were so powerful and so easily bought politicians back then that Walmart stopped trying. At the same time, Visa and MasterCard also continued to keep the smart card out of North America. Since that would have also eliminated profits by providing customers with a superior transaction tool.