Pew graph from the article is an interesting chart or graph.

http://cellar.org/2017/pplonlinestats.png

Also consider, you're saying the people without the money (or inclination to spend money) to buy internet or data plans are the ones still buying brick and mortar retail?

That is really bad news for brick and mortar retail! They need people who will spend a lot of money on items with a high profit margin.

That's why Amazon is beating the shit out of walmart. Walmart sells a lot of super low priced crap that amazes the crowd, my buddy showed me an LED flashlight that cost less to buy than it does to replace the batteries. Many of the regular walmarters have been duped into thinking walmart is the cheapest place to buy everything, but now they can check online and are finding the mid and high priced items can be had for less, except for a few specials.