For you. Otherwise they'd probably market it under a different name, like Not Dieting Coke.

It's hard to change a product name once it's established. But I suspect these days the people who order a diet coke with a big mac and large fries are not doing so to reduce the calorific content of their meal. But I guess I can concede that the name is ironic in that context.

Well, the irony is helped along when they are 300 pounds and 5' 5".

We will have truly made progress when they develop the Diet Big Mac and Diet Fries with a combined caloric count of 100.

Yep, separated at birth! I should own stock in CocyCola, as much DC as I drink.

So, like, if they didn't eat Le Big Macs they could be 6 feet tall?

:D I just love the idea of having such a product regardless of the calories, though it would be a nice intro for the next product Big Mac Zero. We will once again be the nation that everyone looks to for inspiration.
The thing you speak exact!

footfootfootfootfootfoot