| freshnesschronic |
09-26-2007 09:29 AM |
Native "Air" American?
Was emailed this article from my professor in my Diversity and Leisure Services class.
http://money.cnn.com/2007/09/26/news...ex.htm?cnn=yes
Quote:
Nike unveils shoe for Native Americans
Company says Air Native N7 will be distributed solely to American Indians in effort to promote physical fitness.
September 26 2007: 7:05 AM EDT
BEAVERTON, Ore. (AP) -- Nike unveiled Tuesday what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates.
The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.
Video
More video
Adidas a major Olympic sponsor
Adidas becomes a major Olympic sponsor. CNN's Mallika Kapur examines what's in it for the sportswear giant.
Play video
"Nike is aware of the growing health issues facing Native Americans," said Sam McCracken, manager of Nike's Native American Business program. "We are stepping up our commitment ... to elevate the issue of Native American health and wellness."
|
|
