The book Primary Colors demonstrates how campaigning can turn an irrelevant candidate into a best one. Important is for the politician to catch onto and remain attached to a political attitude and principle. In Clinton's case, he discovered this concept. We have a problem. Our competitors are getting better while we are not. We must get educated. Upgrade ourselves to meet the problem. Work smarter; not harder. We are losing because we are the problem. Strangely, that worked superbly. In part because so many facts had been saying it for a long time. It just needed a public spokesmen to tap into a reality that most politicians feared or could not grasp.
Devil is in the details. McCain won his party's nomination because he promoted moderate concepts that were contrary to spin promoted by that party leadership. Most Americans are moderates. Unfortunately for McCain, Party leadership took revenge on McCain because he did not promote their extremist agenda.
A second factor that can make or break a politician. Party powers must be appeased because they - not America - are more important. A problem for better Americans - moderate Republicans - who would seek the party's nomination. Educated and informed Americans want moderates. Not a wacko extremist who would so stupidly intervene in Terry Schiavo's death for a political purpose. Or would subvert stem cell research.
But one thing the public routinely forgets. Our massive debts are directly traceable to events that occurred much longer than two years ago. Cheney said, "Reagan proved deficits don't matter". Party extremist even advocated welfare for the rich. But Cheney said it when debts were being created. Most Americans forget who created this mess. Most Americans forget that spread sheets are a summary of things that happened four or ten years ago. So many politicians will successfully tap into a missing long term memory. Memory that even forgets that the 10th Mountain Division sat nearby waiting to be deployed to Tora Bora. To get bin Laden. And was never permitted due to a political agenda.
Extremely difficult for a moderate (more intelligent) politician to get necessary support in the Republican party. A dark horse candidate will be one who finally discovers and remains attached to a deep seated and little reported public opinion. And then can promote that concept without losing a Party's top management support.
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