Advertising encroachment
 

In-Game Advertising

http://www.doublefusion.com/

Double Fusion provides advertisers an effective and easy delivery of their ad campaigns into the most exciting media for teenagers and young adults - interactive games.


What's next? Ads on the moon? I can see the full moon as a Coke bottle cap.
:dead:

If I bought a computer game and it had ads in it I'd take it back and demand a refund.
Secondly, this will be hacked within *hours*.

These aren't as much direct ads as they are product placement. The examples they showed were like having a Starbucks on the corner in your fictional environment. That would look so awesome in, say, World of Warcraft. :)

Ironically, in the baseball game I used to work on we wanted to include ads and weren't allowed to. The fans of sports videogames want the most accurate realism they can get, and we wanted to put the real billboards that are at the back of each stadium in our models. But we weren't allowed to, because those companies might not want their product associated with a videogame, and we couldn't contact each and every one of them. So we had to make spoof ads that just looked as much like them as possible.

Yes, the home page examples just look like product placement. It's done in movies all the time. From movies, you would think that Apple laptops have 80% market share. :)

But, looking further we see:

Formats supported
* Commercial breaks
* Billboards and posters
* Video Billboards
* Animation Billboards
* Background music
* 3D products (static / animated / interactivity)

Location & Positioning
* Background
* Storyline
* Part of the main storyline or the main character


It's one thing to get advertising when reading free content. It's something else when you pay for a product and it comes with commercial breaks and animated billboards.

Well, one map of Day of Defeat (WWII half-life mod) has Nazis and GI's in a running gun battle inside of a Wal-Mart. Does that count?

Checkout, aisle two :rattat:

I think there was a bigass product placement for Sprite, or maybe 7Up, one of the clear fizzy sodas anyway, in California Rush 2 on Nintendo 64.