Marketing Career...
 

I will be receiving my Bachelors degree in about a year (doing it the hard way - taking classes at night) and am thinking about getting my Masters in Marketing...

Anyone currently in that field?

Bachelors is in Business Administration...

Used to be. Eight years at Reuters as Marketing Manager for Shipping Information. Mind you Reuters is hardly FMCG and their idea of marketing has nothing to do with the public consumer end of the game.

Theres an outfit called Goldratt that has a lot of business related programmes covering the whole system from research through development, sales marketing and distribution. They have some good novel style business books -first is 'The Goal' that deals with the production side, and second is 'It's Not Luck' that deals with sales and marketing. Good groundwork stuff that stays with you and is genuinely usable/adaptable. You need to read The Goal before going on to the second book though. If you decide to give it a try and like it I'll be happy to give you more info about their research, analysis and solution-building processes - they can be applied to marketing as much as anything else.

I'm not a marketer/marketing type but Seth Godin is and he rocks.

Thanks for the info cycle - will keep you posted. May also check out Seth! (is he cute?)

I dunno. Do you like bald middle-aged men?

:headshake

The MBA specialization in marketing is designed to expand your knowledge in areas such as consumer behavior, international marketing, and market research. You will acquire the strategic perspective required to interact effectively with your peers and senior management in the broader organization. Completing this program will allow you to move into middle and senior management positions.

go for it :thumb: