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If you want a child to stop running by the pool, you don't yell "stop running!" You yell, "walk!" Just my thoughts on the matter.
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Not sure how it would work with the example given, as 'stop' is a positive command, but the mind is slightly confused by the term 'don't'. If you tell someone "don't run", the mind hears two things: "don't run" and "run". Even though we use 'don't' to negate the command, the brain still hears the command 'run'.
There's a technical term for it, but I am damned if I can remember it. My brother studied as an NLP (neuro-linguistic programming) Counsellor. I wish I could remember in more detail how he described the brain's reading of such negations.