Clockwise?

[SamIam]

OK. The apartment I rent has two ceiling fans - one in the living room and one in the bed room. It's HOT here, so I turned on my fans. They don't seem to be helping much. I know you have them turn one direction to encourage the flow of warm air, while the opposite direction favers cooling. Right now the fans are going counter clockwise and not doing much of anything else. Clockwise seems no better. I am an instant gratification person and keep switching them back and forth. Do I have to wait like hours or something before I can feel any improvement?

What if I moved to Australia? Would the directions there be opposite of the ones there? What if I lived in the Australian outback? Is there air conditioning there? Oh, wait! It's winter down there. Do you still need cooling fans there in the winter?

I am sooooo confused. Help!