Avatar in IMAX

[squirell nutkin]

Originally Posted by dar512

I'll do that, squirell. But I am not ignorant of typography. I worked at Aldus for 7 years. But I still think criticizing a movie for the font it uses is over the top. It seems to me like people congratulating each other on being the in crowd. I have yet to hear a meaningful argument against it.

It's overused? Times-Roman has been around since 1931.

It's not unreadable, it's not ugly. It may be cutesy, but it fits the movie.

Never said you were ignorant, but you are in the 1%. I haven't seen the movie, but if it's lost for someone because of the font, they probably weren't going to be fair minded about it anyway.

And yeah, it is jumping on the "We're so typographically sophisticated blah blah crowd." I wonder how well they'd do with this quiz?
http://fontgame.ilovetypography.com/
my best so far is 23

(Talk about ubiquitous, Garamond goes back to 1530)