June 13th, 2014: Panora Speedway

When I saw this picture on the web, I did a once over thinking this is an old ad for one of the thousands of racetracks
that dotted this country in the early 20th century.
Dirt tracks, then board tracks, for horses which gave way to bicycles, then motorcycles, finally cars.



I did notice the, "The Speedway Where You Can Speed", which cracked me up, thinking, I should hope so.
I was curious about the year so I googled Panora Speedway.

The first link I got was Amazon? They're selling reprints of the old ad?? Then the full title began to register,
"Huebinger's Map and Guide for Panora Speedway".
Wow this must be a big complex, maybe lakes, picnic areas, multiple parking areas, maybe barns.

The next link I hit was the Iowa Heritage Digital Collections and they had a scan of the complete booklet.
This is when the light comes on and I feel like a smacked ass.
The Panora Speedway is not a racetrack, it's a highway.

Perusing the 36 page booklet, it has a ton of ads for car stuff like sparkplugs and tires, and ads for services along the way.
Maps of each town plus a general map.



Then it gets into the Speedway...

It's state route 44 today. also known as 240th St.

And it looks like this.
Attachment 48088

Thanks for the display. I really enjoy old posters, ads and maps and how they compare once the accretion of time and population has taken place.

Thanks, I do too. They rarely mislead me like this one did, though.
OK, to be fair I mislead myself, but changes in language, in word usage, can completely change a sentence. Look how many ads and slogans used the word "gay". Reading them today has a different message to the average reader.

There are so many details to love about the maps in this book.

From the “old unpainted shack” (p.22) to the “tank on wheel” (p.23). But I think my favourite has to be the arrowhead on p.25, about halfway between Grimes and the Hyperion Club, alerting motorists to “stumps in road.”

For the most part, indeed!

I read somewhere along the line, the guy speaking for the-greatest-in-the-state-Panora-Road-Organization, saying they had the cooperation of many of the farmers along the route. Since I don't think they had a highway department yet, I wonder if Mr King's Road Drags were handed out to a few farmers in return for maintaining a section. Like adopt-a-highway litter patrols. If so, I bet they had nice driveways.