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   Undertoad  Tuesday Oct 9 10:49 AM

10/9: Wheel ad

Oh no.

From the fine ZZZ Online. There was a time, I recall beause I am older, when advertising did not cover every single inch of space, everywhere. When they didn't think of putting ads on the floors, or on shopping carts, or in fortune cookies, or on the sides of rockets, or...

Or on the moving wheels and tires of race cars. Because you couldn't possibly do that, because most of the time the car is moving and you can't see the ad.

Until now, when someone has worked out how to use little LEDs and software to put an image there that remains stable even when the car is moving.

[Prediction: remember this "age of advertising" now, because in another few years, there will come a new time, when the attitude of the public changes and this degree of ad proliferation will no longer be tolerated.]

warch  Tuesday Oct 9 12:30 PM

Toyota ....You're going to WANT it. Has anyone else been creeped out by the latest Toyota tv ads in which fleeting, subliminal flickering "...WANT it" is flashed up on various screens? No one in the world is spared the visual bombardment, all the while newly enlightened consumers turn in slow motion to the swelling orchestral track. Eeeek.Avert your gaze!

Griff  Tuesday Oct 9 01:11 PM

When is madison ave gonna figure out that we are now tuning out more and more? Any of you guys ride trains to work? I heard they have a new ad method for folks moving by at speed using unconnected lights.

Vogue State  Tuesday Oct 9 02:24 PM

Problems with ads?

Let me go out on a limb here. What's the beef with ads, anyway?

Sure, most of them are ugly. Annoying. Insulting to your intelligence. But remember: ads for for stupid, easily influenced (read: bought) people. If you find yourself above this level -- ignore them. On the other hand, they make money. Someone paid money to show you a picture of their logo. You don't have to look at it, but we all enjoy the benefits the advertising industry provides.

We shouldn't discourage all advertising. If there were no advertising, would there be as many great free web pages as there are? Would there be a google? Popup ads are the best thing since sliced bread. Compare them to banner ads, which take up space and slow down the loading/rendering in the main page -- popups have their own window, and you can simply block the JavaScript function in Mozilla to prevent them from being shown at all (as opposed to keeping a complicated list of filters and running a proxy to avoid banner ads). It doesn't get better, folks.

Do you really miss the gray steel sides of a bus that much? Does the part of the wheel obscured by the Toyota ad need to be out in the open that much? Think about it -- some guy got paid to wire it with those LEDs, write that software ... that's a lot better than being paid to break your back in a mine for 12 hours, say. Yet we all (and I've been guilty myself quite often) complain about this relatively benign and actually benefitial ad industry. Y'know, how about the oil barons who stifle organic fuel research, keeping us reliant on lunatics in the Middle East for energy when we could be running cars on CORN or HEMP and have them ten times as efficient while being one-tenth as harmful to the environment?

That's worth fighting against ... ad people just generate insane amounts of revenue finding new ways to show pictures and the like. So why don't you learn to draw, and get 'em to pay you too?

alphageek31337  Tuesday Oct 9 03:58 PM

I'm gonna leave this one up to you guys, though if I see nothing in two days, it's time to break out the railgun and the asbestos PJs

Griff  Tuesday Oct 9 04:21 PM

heh heh Now that is something I'd pay to see. You may want to go with teflon... easier on the lungs and can be bullet proof to boot. have at g

warch  Tuesday Oct 9 04:29 PM

But remember: ads for stupid, easily influenced (read:bought) people. If you find yourself above this level--ignore them"
Don't underestimate the power and complexity of visual images, and layering of images to influence experience and understanding at any "level". Ignoring is not an option if you engage and wish to continue to engage in contemporary society.

Ads are just the tip.Literacy and critical study of visual culture needs to be an important part of general education for the stupid and easily influenced, particularly those between the ages of 5 and 18! The way we see and what we see is changing every second. Heads up.

Joe  Tuesday Oct 9 04:31 PM

ads are OK

I got no beef with ads, when tastefully and artfully done they are enjoyable and advise me of goods and services that are available.
Unfortunately, not all advertisers subscribe to this school of thought, and can make a mess of a good thing.

If I were in charge of making rules (which luckily I am not) I'd say:

1) No advertising in the natural world, that means no highway billboards, no skywriting, no space-based signage, no banner-towing etc. There is a place for advertising and it isn't on the face of nature.

2) No advertising that intrudes into one's private space, no blaring from mobile public address systems, no door-to-door sales, no telemarketing.

Can't think of any others right now. I think the wheel ads are fine. Sports are traditionally high-advertising events, which in part supports the cost of hosting the event. TV ads or radio ads are fine as these media are easily avoided.

jet_silver  Tuesday Oct 9 04:53 PM

Alternative explanation

Ads rely on people NOT giving much thought to what they see.

What if you say "K-mart cars have Toyota wheels?" A little kid, not saturated with advertising, would believe you.

You might avoid Toyota =wheels=if that's what holds up K-mart cars. A whole -car- from Toyota? Must be a heap.

The advertising delivery method is kind of creative, though the message can (and will) be mis-interpreted.

Slight  Tuesday Oct 9 06:35 PM

Here is another photo off of the very annoying inventor's site. There is a wierd double exposure of the thing behind the driver's head, probably caused by the photographer's panning. It looks like the resolution of (number of) the LED's does not have to be that great, but it is the timing of the flashes that matters because of high rotational speed. This allows one LED to cover more area in less time. I just want to know how you design a reliable circuit that spins that fast in such a harsh environment.

There was an article on /. about spinning LED clocks like this.

elSicomoro  Tuesday Oct 9 08:03 PM

UT, this reminds me of Sandy's post on about the ads in the old Franklin Sq. PATCO station. I didn't quite follow the concept, but methinks I'm gonna ride PATCO Friday and see for myself.

Vegeta  Wednesday Oct 10 01:02 PM

Prediction: remember this "age of advertising" now, because in another few years, there will come a new time, when the attitude of the public changes and this degree of ad proliferation will no longer be tolerated.
UT, I have the same prediction, and am very hopeful that this will happen. I can't wait.

Those who have seen and remember Star Trek: First Contact know that in the ST universe, mankind got over the petty crap at the first contact with alien life, and the realization that we weren't alone in the world. Before that, money was still the #1 concern--a lot like today, except that world was torn by WW3 and ours is not (yet--give us a couple years).

kaleidoscopic ziggurat  Wednesday Oct 10 04:10 PM

i am extremely anti-ad but i won't go into it here.

around toronto i keep seeing taxis and other vehicles driving by and they have hubcabs that dont move with the wheel [it isnt LEDs here i don't believe] that contain advertisements for a rather large internet directory.

around the office we also have a foozball table (donated) with the same logo as well as a bouncy ball - the big rubber things with a handle that you jump around on. what the hell is it doing in an office, i dont know.

Joe  Wednesday Oct 10 04:59 PM

the ball

I think that ball thing is called a "Hopitty-Hop". It's a childrens toy, popular in the 1970's.

tw  Wednesday Oct 10 05:11 PM

Re: ads are OK

Originally posted by Joe
If I were in charge of making rules (which luckily I am not) I'd say:
1) No advertising in the natural world, that ...
2) No advertising that intrudes into one's private space, ...
The concept of advertising is to purchase the right to delivery. For example, those plastic garbage signs plastered on all phone poles reading "Finally affordable insurance" are the classic example of what is illegal. They don't pay for the right to tresspass on Verizon or Excelon property. They violate zoning codes. They exist in classic MBA philosophy - the purpose of a business is only to get rich - screw the environment and the customer.

Legal and ethical advertising pays for your TV and radio broadcasts, pays for you mail delivery, pays for your phone book, pays for road repair (taxes on billboards), pays for your free internet sites, pays for your newspaper, etc.

It is the scum spammer who wants free adverstising without paying for your e-mailbox or computer. It is the grafitti trasher who plasters sticky labels on phone booths and WaWa doors. They want the value of advertising without paying a carrier (or property owner) that they steal from.

Why do telemarketers exist? So many are so scummy as to purchase from unsolicited phone calls. Some of us are such mental midgets as to give out credit card numbers for those purchases. Make it expensive for telemarketers. Give erroneous names, addresses, and credit card numbers so that they spend 15 minutes trying to solve the problems.

I have patience with poll takers. But I attack purveyors of a 'free newspaper delivery this week' or a 'free week in the Poconos' harassement calls. And don't even begin to ask what happens when a religious extremist tries to convert me. Boy do they get taught a new religion. Really. Not harrassed. They are taught a new religion.

Chewbaccus  Thursday Oct 11 10:24 AM

Originally posted by Vegeta

Those who have seen and remember Star Trek: First Contact know that in the ST universe, mankind got over the petty crap at the first contact with alien life, and the realization that we weren't alone in the world.
Veg, if this ever happens, we won't get over the petty crap. We'll just transfer it to the visitors. Petty crap is part of us, inherent in the human DNA strand. 18th nucleotide if I'm not mistaken.


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