|
Why does Phillip Morris spend more money touting their charitable actions than they spend on those charitable actions.
They shipped 5 tons of food to Kosovo and sent along a woman to see that the food reached the people. OK one woman, a camera crew... and 10,000 pounds of Kraft foods? That is about 1/6th of a tractor trailer load. The woman and camera crew cost more to ship to Kosovo than the food!
Add the cost of all those commercials - they expect you to forget how little 5 tons of food really is and how cheap it is to ship. Where is the charity in all that? They have been more charitable to the Phillip Morris reputation. Maybe so that you might forget their President lied under oath before Congress and National TV news?
How many actually heard the number - only 5 tons. They are experts at spin. We are quick to make decisions without doing the arthimetic. Only 5 tons.
|
05-30-2001, 07:06 AM
Threaded Mode