Higher Prices Make Box-Office Debut

[skysidhe]

http://finance.yahoo.com/banking-bud...ily-love_money

Tickets get costlier as movie chains seek to cash in on consumers' willingness to pay more for 3-D

Movie theaters typically charged $2 to $3 extra for 3-D movies. But the brisk demand for the premium-priced tickets led many exhibitors to conclude they were still underpriced.

Underpriced!?

"The U.S. economy isn't in the greatest shape, and there is definitely risk here in pushing price too far in a weak economy," said Richard Greenfield, a media analyst at BTIG LLC, who issued a research report Wednesday on the price hikes.
Mr. Greenfield said the next month will serve as a test of the strategy. "We'll have a sense if there is any pushback" from moviegoers, he said.

Pushback like not going! grr