Work help

Spexxvet · 01-10-2012, 10:08 AM

Please give me your opinion.
I've been presenting my lens design and treatment products in "good/better/best" categories for many years, but I find that those adjectives don't work well anymore. How do you feel about these descriptors?

basic/premium/deluxe
level 1/level 2/level 3
Older/recent/new

Any other suggestions?

Big Sarge · 01-10-2012, 10:26 AM

bassic/premium/deluxe/suuuper-duuuuuper

glatt · 01-10-2012, 10:27 AM

older/recent/new means style or fashion to me. It doesn't speak to quality, so I wouldn't use that one.

But this raises a question. What exactly are you ranking? Price? Quality of build? Durability? Trendiness/fashion?

Oh, wait. I see you aren't talking about frames. You're talking about lenses.

Lamplighter · 01-10-2012, 10:56 AM

Many stores are now using Good/Better/Best
But that has been going on for so long that it's about time for a change.

Maybe something like: value/choice/superior

jimhelm · 01-10-2012, 10:58 AM

We use the precious metals on our menu.

Platinum, Gold, Silver, Bronze. That might confuse your customers, though..

How about:

Diamond, Ruby, Emerald?

classicman · 01-10-2012, 11:02 AM

What are you describing? The quality, bells/whistle, durability...
Is the only real difference the cost or ???

it · 01-10-2012, 11:23 AM

i'm with classicman on this one...

if your going for the generic then the olympic-style metal ranking is probably the most common knowledge, but what i am sure a lot of customers ask you is - what's the difference? in what way is "better" better then "good"?

glatt · 01-10-2012, 11:37 AM

Yeah, you need something to convince customers like me who hear: regular/ a little overpriced/ absolute scam

jimhelm · 01-10-2012, 12:57 PM

call them Mike, Phil and Brian

Perry Winkle · 01-10-2012, 01:05 PM

What do you mean that they don't work well? Sales falling off? Misunderstandings?

How about customizing it to the customer?

Segment it so relevant folks (based on your feel/knowledge) get sold to in fashion, quality, safety, budget, or the "compromise" positions. Same products, different framing.

Someone that spends a lot of time on their appearance gets fashion-oriented adjectives.

infinite monkey · 01-10-2012, 01:19 PM

hobo/accountant/SUPERSTAR

jimhelm · 01-10-2012, 02:00 PM

That might hurt sales of the Hobo class glasses.

WAIT....... unless they were Hobo-chic....

Like Peter Faulk in Princess Bride

Spexxvet · 01-10-2012, 02:15 PM

Quote:

Originally Posted by Lamplighter

value/choice/superior

Liking that. Maybe basic/choice/superior?

Quote:

Originally Posted by jimhelm

call them Mike, Phil and Brian

Brian? Bri-an? That's just messed up, man.

Quote:

Originally Posted by infinite monkey

hobo/accountant/SUPERSTAR

Then I'd have to kill anyone who chose hobo.

I'm focused (heh heh) on Progressive Addition Lens designs and anti-reflective coatings.
There are about 170 different PAL designs on the market. Some were designed in the seventies, are relatively inexpensive, have very distorted peripheries, and low user acceptance. Some are cutting edge technology, are relatively expensive, have a great amount of usable lens, and high user acceptance. And of course there are products between the extremes.
There are a couple dozen anti-reflective coatings. They all reduce reflection to less than 1%. Low end coatings fail easily (scratch, craze, haze, orange peel), are difficult to clean, attract dust, and smudge easily. Over the last 10 years, the industry has added improved scratch resistance, substrate matching (to reduce failure), a hydrophobic layer (to improve cleanability), an oleophobic layer (to resist smudging), and an anti-static treatment (to repel dust).
I verbally explain these features/advantages/benefits to patients, and I have visual aids to help them understand.

What prompted me is that there is now a brand new (year old) completely different method of making PALs, called digital or free form surfacing. PALs have traditionally had the near vision power molded on the front of the lens, and a patient's distance Rx was cut into the back surface of the lens using what amounts to a cup lathe. With digital lenses, the front surface is spherical, and the distance and near vision powers are cut into the back surface, one "pixel" or point at a time using what amounts to a router.

So now I have the traditional PAL categories of good, better, best, and digital/free from. But people ask "well if the best are the best, why are the digital lenses more expensive". And I have to start all over again.

Sorry for the long ass post.

jimhelm · 01-10-2012, 02:26 PM

bester? bestest?

Sheldonrs · 01-10-2012, 02:34 PM

Tall, Grande, Venti.

01-10-2012, 10:08 AM	#1
Spexxvet Makes some feel uncomfortable Join Date: Dec 2005 Posts: 10,346	Work help Please give me your opinion. I've been presenting my lens design and treatment products in "good/better/best" categories for many years, but I find that those adjectives don't work well anymore. How do you feel about these descriptors? basic/premium/deluxe level 1/level 2/level 3 Older/recent/new Any other suggestions? __________________ "I'm certainly free, nay compelled, to spread the gospel of Spex. " - xoxoxoBruce

01-10-2012, 10:26 AM	#2
Big Sarge Werepandas - lurking in your shadows Join Date: Jun 2008 Location: In the Deep South Posts: 3,408	bassic/premium/deluxe/suuuper-duuuuuper __________________ Give a man a match, & he'll be warm for 20 seconds. But toss that man a white phosphorus grenade and he'll be warm for the rest of his life.

01-10-2012, 10:58 AM	#5
jimhelm a beautiful fool Join Date: Sep 2010 Location: 39.939705 Posts: 4,504	We use the precious metals on our menu. Platinum, Gold, Silver, Bronze. That might confuse your customers, though.. How about: Diamond, Ruby, Emerald? __________________ There's a Shadow just behind me. Shrouding every step I take. Making every promise empty, pointing every finger at me. _tool

01-10-2012, 11:02 AM	#6
classicman barely disguised asshole, keeper of all that is holy. Join Date: Nov 2007 Posts: 23,401	What are you describing? The quality, bells/whistle, durability... Is the only real difference the cost or ??? __________________ "like strapping a pillow on a bull in a china shop" Bullitt

01-10-2012, 12:57 PM	#9
jimhelm a beautiful fool Join Date: Sep 2010 Location: 39.939705 Posts: 4,504	call them Mike, Phil and Brian __________________ There's a Shadow just behind me. Shrouding every step I take. Making every promise empty, pointing every finger at me. _tool

01-10-2012, 10:27 AM	#3
glatt ™ Join Date: Jul 2003 Location: Arlington, VA Posts: 27,717	older/recent/new means style or fashion to me. It doesn't speak to quality, so I wouldn't use that one. But this raises a question. What exactly are you ranking? Price? Quality of build? Durability? Trendiness/fashion? Oh, wait. I see you aren't talking about frames. You're talking about lenses.

01-10-2012, 10:56 AM	#4
Lamplighter Person who doesn't update the user title Join Date: Jun 2010 Location: Bottom lands of the Missoula floods Posts: 6,402	Many stores are now using Good/Better/Best But that has been going on for so long that it's about time for a change. Maybe something like: value/choice/superior

01-10-2012, 11:23 AM	#7
it Banned Join Date: Dec 2011 Posts: 772	i'm with classicman on this one... if your going for the generic then the olympic-style metal ranking is probably the most common knowledge, but what i am sure a lot of customers ask you is - what's the difference? in what way is "better" better then "good"?

01-10-2012, 11:37 AM	#8
glatt ™ Join Date: Jul 2003 Location: Arlington, VA Posts: 27,717	Yeah, you need something to convince customers like me who hear: regular/ a little overpriced/ absolute scam

01-10-2012, 01:05 PM	#10
Perry Winkle Esnohplad Semaj Ton Join Date: Feb 2005 Location: A little south of sanity Posts: 2,259	What do you mean that they don't work well? Sales falling off? Misunderstandings? How about customizing it to the customer? Segment it so relevant folks (based on your feel/knowledge) get sold to in fashion, quality, safety, budget, or the "compromise" positions. Same products, different framing. Someone that spends a lot of time on their appearance gets fashion-oriented adjectives.

01-10-2012, 01:19 PM	#11
infinite monkey Person who doesn't update the user title Join Date: Mar 2011 Posts: 13,002	hobo/accountant/SUPERSTAR

01-10-2012, 02:00 PM	#12
jimhelm a beautiful fool Join Date: Sep 2010 Location: 39.939705 Posts: 4,504	That might hurt sales of the Hobo class glasses. WAIT....... unless they were Hobo-chic.... Like Peter Faulk in Princess Bride __________________ There's a Shadow just behind me. Shrouding every step I take. Making every promise empty, pointing every finger at me. _tool

01-10-2012, 02:26 PM	#14
jimhelm a beautiful fool Join Date: Sep 2010 Location: 39.939705 Posts: 4,504	bester? bestest? __________________ There's a Shadow just behind me. Shrouding every step I take. Making every promise empty, pointing every finger at me. _tool

01-10-2012, 02:34 PM	#15
Sheldonrs Master Dwellar Join Date: Oct 2006 Location: Los Angeles, CA Posts: 4,412	Tall, Grande, Venti. __________________ Laugh and the world laughs with you; cry and the world laughs AT you.

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