It's about choices. There are tons of alternatives. Some are more feasable than others. Some are cheaper than others. Some are safer than others.
Jag's point is that of all the choices out there, shale oil is not a smart way to go. I have no knowledge of shale oil, so I won't weigh in on one side or the other of this argument, but Jag has made a pretty factual argument against the use of shale oil.
If you are going to attack him, attack his facts.
I personally am very interested in the chicken-guts-to-oil plants that
Changing World Technologies already has up and running. If we can turn trash into oil as they claim, that would solve everything