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Old 02-22-2002, 04:58 PM   #1
dave
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Sun Engineers: Cool. Sun Marketers: Opportunists

From Sun's website:

<i>"Networks connected to the Internet are probed and attacked in many different ways on a daily basis. The only way to successfully defend against these attacks is to deploy a comprehensive and integrated set of security tools. For your perimeter defense, your Internet security tools must cover three key areas: Prevention of attacks wherever possible, detecting when an attack is in progress, and facilitating both a manual and automated response to the attack.

These are the features of the new iForce Integrated Security Solution: Integrated Prevention, Detection, and Response. The reality of a Post September 11th world is that security is top priority for everyone in the computer industry."</i>

<b>Points:</b>

iForce - was it named by Apple? I thought they had a monopoly on the iShit.

Post September 11th - Yeah, I woke up September 12th thinking "are my computers secure?" - not "gee, I hope I don't get killed by a religious nut with a bomb while I'm at work." Selling a <b>computer security</b> product to "everyone in the computer industry" and marketing it with September 11th does not make sense. It is important for governments, yes - but iForce doesn't do what the governments need (trust me, I know - I'm one of the people that makes sure their systems stay secure). Software should be sold by its merits, not by emotions - yet by tying it in with September 11th, Sun is trying to sell it emotionally. Lame.
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