Thing I noticed about the iPod TV ads
They encourage you to dance around and really shake the shit out of your iPod, which contains a hard drive. Hold it right in your hand! Dance around! Don't worry about dropping it on a hard surface or anything!
Will it fail? Doesn't matter to Apple... if you've bought into the iTunes approach you can only replace it with another iPod... because no other portable player will play your iTunes library unless you convert all your files, and that's a royal pain in the ass, and will lead to quality degradation of the music.
The warranty is one year so you should expect to buy a new one every two years... what a fuckin' cash cow for that company.
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