Bond...New Bond

[Elspode]

Originally Posted by Cyclefrance

A friend of mine got fed up with the high level of product placement throughout the film (Omega watch, Sony Vaio, Ford whatever-it-was, and so on) that

Selene and I remarked on this as well. Product placement, combined with pre-film advertising is just about on my last nerve. Strangely, I don't mind it as much on network television, where it has also taken a strong upswing.

Network TV has to find a way to enhance revenues in order to survive, and product placement is a surefire way to do that. Films, though, are something we are already paying to see. I don't actually mind the pre-show advertising as much as I do the in-movie product placement, because production companies and distributors of films make the vast lion's share of the price of admission, leaving the theaters themselves to find ways to making a living in more creative fashion.

Entertainment media, in general, is in a vast stake of flux right now on all levels. It is an interesting time to be alive if you are a movie fan.