I didn't pick up the "gay" thing in the VW Golf ad at all (maybe because my husband used to own a GTI? Dunno). What I saw was a pair of college roommates looking to furnish an apartment cheap - after all, who else has enough money for a decent car but not enough cash for decent furniture?
In other news, Tom and Ray from Car Talk did a poll on the Ultimate Lesbian and Gay cars, so somebody is indeed paying attention to this stuff:
http://cartalk.cars.com/About/Gay-Le...ay-chick1.html
Interestingly, the Golf comes in at #8 in that poll for the guys, and the ad is mentioned in the caption (though it refers to the chair as a "cool retro chair." Uh, not!)