I drink a lot of Jacob's creek and Lindeman's. Both are acceptable table wines, and we drink about 750ml a night. Gnarly Head Old Vine Zinfandel is another great table wine but at 10-12 buck a bottle, it isn't in the budget for everyday drinking. I can taste the difference between really awful wines and mediocre and above. But anything better than mediocre is lost on me.
I watched a TED talk recently where the guy mentioned some brains scans that were done on people who were comparing the same wine, but were told the proces varied from $5. a bottle to $500. a bottle. There brains actually showed that they were enjoying the supposedly more expensive wine.
If you go to TED.com and search for the price of happiness I think it is in that talk. I can't go to TED right now to get you the link or I'd be stuck there all day.
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