AIG

[DanaC]

Advertising is, by its very nature, engaged in a kind of arms race with consumers. At first adverts were simple and bold (and freely able to lie, but that's besides the point) but we (the consumers) became more sophisticated. Adverts had to be creative and find new ways to reach us because we were too sophisticated for the old style of ads. We watched the sophisticated flashy new ads and we got more sophisticated. They ramped up their game and we learned about their new tricks. We became more active in our consumption: making demands, being difficult customers. We openly engaged in the advertising dialogue. We chose to interact with it at a much deeper level. It has grown ever more sophisticated, but so have we.


There is something a little elitist about your assumptions regarding the majority of your compatriots.