TW,
You should go to business school these days. They have an entire curriculum based upon innovation and startups. I took one of those classes. It was taught by a former Ensoniq executive. We went over what made Commodore succeed in detail (the engineering team there was all ex-C= engineers who designed the C= 64). We talked about how to properly finance companies, and how to determine the success or failure of a product. We also talked about how being an entrepreneur is serial, and how most ventures will fail. We also talked a lot about sensitivity testing and pivots.
There's many reasons why to invest, and why not to invest in product development. While I cannot stop some MBAs from opening their mouths, and in class I really wanted to do that a lot to a certain few, there is solid logic and reasoning behind it.
It's a different place than what it was 10-20 years ago. MBA-based thinking before was not focused on creativity, innovation, or strategy. It sure is now.
I am 48 credits into my MBA at Temple. 6 more to go then I become yet another MBA in IT.
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