Car advertising

Undertoad · 04-23-2004, 08:27 AM

Ever since I took a marketing class I'm fascinated by car advertising. Especially on TV.

Toyota still can't market its way out of a paper bag.

GM brought out a cool new "Keep on Truckin'" ad with a funk background that's so good, I actually hope for the commercial to air. "Like a Rock" finally toast? We can only hope beyond hope.

VW still has lingering hipness from its perfect perfect ads from 2-6 years ago, including "Pink Moon", "Mr. Blue Sky", the Jetta ad where everything's in sync with the beat, etc. But it needs to assert itself again.

Mitsubishi: too slick, remember the ads but not the cars. Mazda: hopefully this "zoom zoom" thing has gone away? Ford: can't even remember what they're doing now, they seem lost.

04-23-2004, 08:27 AM	#1
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	Car advertising Ever since I took a marketing class I'm fascinated by car advertising. Especially on TV. Toyota still can't market its way out of a paper bag. GM brought out a cool new "Keep on Truckin'" ad with a funk background that's so good, I actually hope for the commercial to air. "Like a Rock" finally toast? We can only hope beyond hope. VW still has lingering hipness from its perfect perfect ads from 2-6 years ago, including "Pink Moon", "Mr. Blue Sky", the Jetta ad where everything's in sync with the beat, etc. But it needs to assert itself again. Mitsubishi: too slick, remember the ads but not the cars. Mazda: hopefully this "zoom zoom" thing has gone away? Ford: can't even remember what they're doing now, they seem lost.

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