look at my site? need constructive criticism

[warch]

Ok. I dont know nuthin about no tech stuff, but...Here's what I notice as a shopper.

Make your prices less complex. No $34.99 or $35.00 pick a pricing strategy and go for it. Consider devising ranges- for example earrings at standardized price points- $18, 24, 28, 32, 36, 42, etc. even if you can cost it out retail at $22.38, pop it into $24. If you ever get into wholesale this standardization will help buyers. You may also get a better feel for what price lines work best. You also might allow your customers to sort by price point as well as category of ornament.

You also have "lines" or "collections" Which is great, but it gets a bit lost. when I click on earrings, I see the 3 lines but think they are individual earring styles, then the larger new features below. Either show all the options, or more clearly feature, name, indicate that this is a "collection" with the unifying theme right away. It should also link directly with any related bracelets, necklaces also in that collection. Does that make sense?

I also had to dig to the large image to find materials, could that be more available? Is there a way to sort by stone? Just curious.

What a cool thing! Congrats to you! Smart to link to your paintings, too.