Should fat people pay more?

I remember a bogus ad campaign by a PR company to test the power of internet sites/ads.

They announced a new airline that priced tickets by the passenger pound....and it was carbon neutral...the heavier you and your luggage are, the more trees they would plant.

Fly Derrie-Air -- "Pack Less, Weigh Less, Pay Less"

It goes on to explain how Dick Derrie, the founder, came up with the idea:

Dick's longing to plunge into Derrie-Air began in 1994, when he sent his first express package. "Heck," he reasoned to himself. "These sons-of-a-gun are making me pay by the pound! Now what if we ran an airline the same way..." The idea lay dormant until 2005, when Dick saw a popular film on global warming. He began to worry that if he didn't do something to cool off the planet, his grandchildren might never know the joy of hunting alligators on his marshy wetlands from the back of a two-ton truck. He called a meeting of Derrie Corp's board of directors the next day, and Derrie-Air was born.

Some people loved it and were ready to book their next flight on Derrie-Air...others were outraged.

Derrie-Air My Derriere