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Old 10-29-2002, 11:30 AM   #1
Undertoad
Radical Centrist
 
Join Date: Jan 2001
Location: Cottage of Prussia
Posts: 31,423
MP3 in Ford trucks

I just saw a Ford Trucks ad that boasted of the availability of MP3 in their top models.

The revolution is over. MP3 has completely won.

Never mind that bouncy trucks are the IDEAL place for MP3. The visuals in the ad were all about the usual macho signatures for trucks: loading heavy stuff into the back and driving over rugged terrain. These are not your typical MP3 users. "Hey Jim, ya wanna go haul those logs out?" "Sure buddy, just as soon as I finish burning this Pet Shop Boys disk. I downloaded their entire back catalog."

If MP3 is now an important feature to Joe Average, for use in his TRUCK, it has won... before any legitimate music industry offered any CD [sic] in the MP3 format.
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