Work help

[sexobon]

Cutesy, it's all good: good, gooder, goodest.

Jargon rating: 20/20, 20/16, 20/10.

Performance oriented: standard, enhanced, deluxe.

..........................or: basic, choice, superb.

Price oriented: budget, value, lavish.

Combination price and performance descriptions can help distinguish between products within a performance range; also, designate the low and high end products: budget-basic, basic, value-choice, choice, superb, and lavish-superb.

@ footfootfoot, I think of "value" as getting the biggest bang for your buck which is usually neither the cheapest nor the most expensive item; but, somewhere in between based upon my comparative shopping experiences. When price overrides all other considerations and one is looking for the least expensive product, I think of that as "budget" as it may not be the best value; but, it's all one can afford at the time. The term "deluxe" is fine with me as it typically means that something comes with all the options while the term "custom" means made to order which is the case with all eyeglasses low end or high end and is not synonymous with high quality as it is with other things (e.g. custom made knives).

[Clodfobble]

I'll tell you what I'd want, if I were a glasses buyer.

I'd want a set of demo pieces, with an actual lens of each type, plus bullet points of the features. That way I could hold it in my hands, and look at it up in the light and see that it does or doesn't have the stupid green anti-glare color the old ones used to have, and then you can show me how you now have to clean my fingerprints off the cheapy lens, but the good lens didn't get any fingerprints on it...

[Spexxvet]

Originally Posted by Clodfobble

I'll tell you what I'd want, if I were a glasses buyer.

I'd want a set of demo pieces, with an actual lens of each type, plus bullet points of the features. That way I could hold it in my hands, and look at it up in the light and see that it does or doesn't have the stupid green anti-glare color the old ones used to have, and then you can show me how you now have to clean my fingerprints off the cheapy lens, but the good lens didn't get any fingerprints on it...

Got 'em.

[Undertoad]

what kinda prices are we talking here

[monster]

present them as "packages" like the car industry does.

Lesiure/Home/sports/business........packages

baby bear, mommy bear, daddy bear and Goldilocks

Try to stereotype the customer that would want each option and then think of a nice term for that stereotype or a different aspect of that stereo type. Like polarized sunglasses are often associated with driving and lightweight ones with sports......

[classicman]

How about ASKING what the person's lifestyle is like and directing the options in that context?
You know like finding out at little about the person and then steering them in the direction
of the product that best suits their needs/lifestyle.
I believe its called needs-based selling. Once you've assessed the client you can offer your professional opinion
as to the best design and let them decide to go up/down from there.
By doing this it isn't you trying to pigeonhole them as much as them deciding which product they want.

[glatt]

When we were looking at assisted living facilities for my FIL, this one schmuck did that to us. He spent 5 minutes asking us a series of questions about what we were looking for and then spent 5 minutes basically regurgitating our answers back at us. Wasted a good 10 minutes of our time. I'm sure it can be done better than that dude did it, but I was very unimpressed.

[classicman]

It can be the best way to fit the right product to the person's need.
In your case the guy only really had one product so that approach really doesn't fit.
Schmuck? yup.

[monster]

You still want a nice, memorable, descriptive name for the product you're steering them towards, though. However you sell it.

[Spexxvet]

Originally Posted by monster

present them as "packages" like the car industry does.

I prefer an ala carte approach, more "like let's "build" or "design" your glasses to suit your needs".

Originally Posted by classicman

How about ASKING what the person's lifestyle is like and directing the options in that context?
You know like finding out at little about the person and then steering them in the direction
of the product that best suits their needs/lifestyle.
I believe its called needs-based selling. Once you've assessed the client you can offer your professional opinion
as to the best design and let them decide to go up/down from there.
By doing this it isn't you trying to pigeonhole them as much as them deciding which product they want.

Of course I do that. That's covered in sales 101.

Originally Posted by monster

You still want a nice, memorable, descriptive name for the product you're steering them towards, though. However you sell it.

Right.

[footfootfoot]

[infinite monkey]

For me I would tell you that I don't want those nose thingys. What are those? They stick out and are adjustable. They make my head hurt. My nose will hold up a pair of glasses just fine, thank you.

Can you get those? In which category do they belong?

[Spexxvet]

Originally Posted by infinite monkey

For me I would tell you that I don't want those nose thingys. What are those? They stick out and are adjustable. They make my head hurt. My nose will hold up a pair of glasses just fine, thank you.

Can you get those? In which category do they belong?

Of course you can get those. I prefer adjustable nosepads myself, but I have a wide bridge. They belong in the category "frame without adjustable nosepads".

[infinite monkey]

Hahhahahaa! Of course!

[classicman]

Of course I do that. That's covered in sales 101.

Then drop the cheesy category stuff and just make your recommendation based upon the information they give you.
I no longer understand what you are trying to accomplish