Advertising encroachment

Gwennie! · 05-12-2005, 04:35 PM

In-Game Advertising

http://www.doublefusion.com/

Double Fusion provides advertisers an effective and easy delivery of their ad campaigns into the most exciting media for teenagers and young adults - interactive games.

What's next? Ads on the moon? I can see the full moon as a Coke bottle cap.

jaguar · 05-12-2005, 04:42 PM

If I bought a computer game and it had ads in it I'd take it back and demand a refund.
Secondly, this will be hacked within *hours*.

Clodfobble · 05-12-2005, 05:25 PM

These aren't as much direct ads as they are product placement. The examples they showed were like having a Starbucks on the corner in your fictional environment. That would look so awesome in, say, World of Warcraft.

Ironically, in the baseball game I used to work on we wanted to include ads and weren't allowed to. The fans of sports videogames want the most accurate realism they can get, and we wanted to put the real billboards that are at the back of each stadium in our models. But we weren't allowed to, because those companies might not want their product associated with a videogame, and we couldn't contact each and every one of them. So we had to make spoof ads that just looked as much like them as possible.

Gwennie! · 05-12-2005, 05:49 PM

Yes, the home page examples just look like product placement. It's done in movies all the time. From movies, you would think that Apple laptops have 80% market share.

But, looking further we see:

Formats supported
* Commercial breaks
* Billboards and posters
* Video Billboards
* Animation Billboards
* Background music
* 3D products (static / animated / interactivity)

Location & Positioning
* Background
* Storyline
* Part of the main storyline or the main character

It's one thing to get advertising when reading free content. It's something else when you pay for a product and it comes with commercial breaks and animated billboards.

richlevy · 05-12-2005, 06:56 PM

Well, one map of Day of Defeat (WWII half-life mod) has Nazis and GI's in a running gun battle inside of a Wal-Mart. Does that count?

Checkout, aisle two

wolf · 05-13-2005, 12:31 AM

I think there was a bigass product placement for Sprite, or maybe 7Up, one of the clear fizzy sodas anyway, in California Rush 2 on Nintendo 64.

05-12-2005, 04:35 PM	#1
Gwennie! Not Female at Birth Join Date: Dec 2003 Location: Anaheim Posts: 166	Advertising encroachment In-Game Advertising http://www.doublefusion.com/ Double Fusion provides advertisers an effective and easy delivery of their ad campaigns into the most exciting media for teenagers and young adults - interactive games. What's next? Ads on the moon? I can see the full moon as a Coke bottle cap. __________________ Only The Crumbliest Flakiest Gwennie!

05-12-2005, 04:42 PM	#2
jaguar whig Join Date: Apr 2001 Posts: 5,075	If I bought a computer game and it had ads in it I'd take it back and demand a refund. Secondly, this will be hacked within hours. __________________ Good friends, good books and a sleepy conscience: this is the ideal life. - Twain

05-12-2005, 05:49 PM	#4
Gwennie! Not Female at Birth Join Date: Dec 2003 Location: Anaheim Posts: 166	Yes, the home page examples just look like product placement. It's done in movies all the time. From movies, you would think that Apple laptops have 80% market share. But, looking further we see: Formats supported * Commercial breaks * Billboards and posters * Video Billboards * Animation Billboards * Background music * 3D products (static / animated / interactivity) Location & Positioning * Background * Storyline * Part of the main storyline or the main character It's one thing to get advertising when reading free content. It's something else when you pay for a product and it comes with commercial breaks and animated billboards. __________________ Only The Crumbliest Flakiest Gwennie!

05-12-2005, 06:56 PM	#5
richlevy King Of Wishful Thinking Join Date: Jan 2001 Location: Philadelphia Suburbs Posts: 6,669	Well, one map of Day of Defeat (WWII half-life mod) has Nazis and GI's in a running gun battle inside of a Wal-Mart. Does that count? Checkout, aisle two __________________ Exercise your rights and remember your obligations - VOTE! I have always believed that hope is that stubborn thing inside us that insists, despite all the evidence to the contrary, that something better awaits us so long as we have the courage to keep reaching, to keep working, to keep fighting. -- Barack Hussein Obama

05-13-2005, 12:31 AM	#6
wolf lobber of scimitars Join Date: Jul 2001 Location: Phila Burbs Posts: 20,774	I think there was a bigass product placement for Sprite, or maybe 7Up, one of the clear fizzy sodas anyway, in California Rush 2 on Nintendo 64. __________________ wolf eht htiw og "Conspiracies are the norm, not the exception." --G. Edward Griffin The Creature from Jekyll Island High Priestess of the Church of the Whale Penis

05-12-2005, 05:25 PM	#3
Clodfobble UNDER CONDITIONAL MITIGATION Join Date: Mar 2004 Location: Austin, TX Posts: 20,012	These aren't as much direct ads as they are product placement. The examples they showed were like having a Starbucks on the corner in your fictional environment. That would look so awesome in, say, World of Warcraft. Ironically, in the baseball game I used to work on we wanted to include ads and weren't allowed to. The fans of sports videogames want the most accurate realism they can get, and we wanted to put the real billboards that are at the back of each stadium in our models. But we weren't allowed to, because those companies might not want their product associated with a videogame, and we couldn't contact each and every one of them. So we had to make spoof ads that just looked as much like them as possible.

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