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Old 03-06-2012, 03:30 PM   #1
Undertoad
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Oh I did a top-notch folded 8.5x11 print piece.
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Old 03-06-2012, 03:58 PM   #2
jimhelm
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send me a pack of them if you've any left
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Old 03-06-2012, 04:32 PM   #3
Perry Winkle
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Two things. A joke and a serious thing.

You could always go to California and become a Brogrammer.

But really, it sounds like you need some help marketing yourself and your business. Most of us computer folk do. You're probably not particularly interested in Ruby, but the Ruby Freelancers podcast has a lot of good resources. Books and tips and such.

(BTW, I believe that specialization is the key to making more money and more security. Been that way since at least the dawn of civilization.)

One thing that stands out to me is that you charged so little in your small business website gig. For that little money it needs to be automated/self-serve. If your competition charged twice what you did, you could probably charge 3-5x and sell people on the quality.
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Old 03-06-2012, 05:08 PM   #4
Aliantha
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Yeah, if the business model isn't working, change it. There's lots of good ideas here.
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Old 03-06-2012, 07:49 PM   #5
kerosene
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I have more to post, but think of it this way...if you get 5 or 6 people in their local communities selling at least 1 or 2 of these a week, you would meet your goal and sustain yourself pretty well, considering you are working for yourself. Something to think about.

I'll post more later.
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Old 03-07-2012, 07:43 AM   #6
Clodfobble
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Quote:
Originally Posted by Undertoad
Oh I did a top-notch folded 8.5x11 print piece.
Quote:
Originally Posted by jimhelm
send me a pack of them if you've any left
Can I have some too, if there are any? If not, maybe just send me a PDF and I can print a few?
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Old 03-07-2012, 08:01 AM   #7
Undertoad
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Very large PDFs are now available at

http://tokeninternet.com/cover.pdf

http://tokeninternet.com/inside.pdf

If you have a duplex color laser printer you can print these! If you have a color laser printer that does not have duplex, you will have to turn the page over and re-insert it into the paper tray to print the other side.

If you have an color ink jet printer, throw it away and get a color laser.
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Old 03-07-2012, 08:29 AM   #8
Spexxvet
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Quote:
Originally Posted by Undertoad View Post
Very large PDFs are now available at

http://tokeninternet.com/cover.pdf

http://tokeninternet.com/inside.pdf

If you have a duplex color laser printer you can print these! If you have a color laser printer that does not have duplex, you will have to turn the page over and re-insert it into the paper tray to print the other side.

If you have an color ink jet printer, throw it away and get a color laser.
How about a black and white laser printer?
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Old 03-08-2012, 09:46 AM   #9
jimhelm
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Quote:
Originally Posted by Undertoad View Post
Very large PDFs are now available at

http://tokeninternet.com/cover.pdf

http://tokeninternet.com/inside.pdf

If you have a duplex color laser printer you can print these! If you have a color laser printer that does not have duplex, you will have to turn the page over and re-insert it into the paper tray to print the other side.

If you have an color ink jet printer, throw it away and get a color laser.
printed a dozen duplex, flip on long edge, in black and white on my laser printer. looks well enough. I'll give them to business owners. I'm gonna talk that guy that I built the deck for into going for a site. He has half of 3 gold buying stores, and his partner is part of 8 total.

They spend a retarded amount on print ads. like over $10k per month or something. this should be an easy pitch.
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Old 03-07-2012, 07:06 PM   #10
Undertoad
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A B&W laser is better than inkjet anything, but not for the brochure which is designed for color.
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Old 03-07-2012, 07:13 PM   #11
ZenGum
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Re: your prices.

There's an old story about a hardware store.

They had a box of Russian made hammers:

Quote:
Russian Hammers $5 Cheap!!
No one bought them.

So they changed the price:

Quote:
Soviet Industrial Hammers $20
They sold the lot.


Probably never happened, but you get the idea.
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Old 03-08-2012, 09:25 AM   #12
jimhelm
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Quote:
Originally Posted by ZenGum View Post
Re: your prices.

There's an old story about a hardware store.

They had a box of Russian made hammers:



No one bought them.

So they changed the price:



They sold the lot.


Probably never happened, but you get the idea.
When we were young, Shelby worked at a fru fru salon. they had a case of hairbrushes and other accessories. One day, she doubled the prices of all of the brushes... from $25 to $49.99 or something...

they sold very quickly. part of perception of value comes from the retail price. especially if the customer is not an expert in what they are buying.
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Old 03-08-2012, 06:05 PM   #13
infinite monkey
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Quote:
Originally Posted by jimhelm View Post
When we were young, Shelby worked at a fru fru salon. they had a case of hairbrushes and other accessories. One day, she doubled the prices of all of the brushes... from $25 to $49.99 or something...

they sold very quickly. part of perception of value comes from the retail price. especially if the customer is not an expert in what they are buying.
I don't know if this is urban legend or not, but there's the story about a guy putting, say, an old lawnmower out on his curb, with a sign that it was free. No one took it. He put a price on it and it was stolen right away.
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Old 03-09-2012, 10:00 AM   #14
gvidas
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I've been calling a lot of industrial supply places this week, getting quotes on steel angle, sheet metal, and refractory materials. Not your usual customer service field. I'm going to pick up the first round of the orders in a little bit, so we'll see how it all plays out. But, thus far, phone interactions only, there is an inverse correlation between the quality of their website and the quality of their phone service and prices.

This guy seems like the most straightforward place to order high-temp refractory in Metro Detroit: http://www.k-industrial.com/

This guy is either insane, or just extremely cheap for sheet metal fab (He quoted me $35 on something a steel shop in the 'burbs said would be $202, 5 working days -- I had priced the material alone to build it myself at $75): http://www.ldssheetmetal.com/

Probably the two worst websites I've seen in a while.

UT, it's not in your pamphlet as I remember it: what's your policy on $ and # of updates / year, etc, if it were a business wanting to have a regularly-added-to portfolio of work?
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Old 03-07-2012, 07:14 PM   #15
Undertoad
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Sell on price during the bad times. Sell on features during the good times. That was my rule.
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