Why?

Undertoad · 03-09-2002, 10:32 PM

I could go on. And I shall.

Motorola's latest ads -- you've seen 'em, you just haven't associated it with Motorola. It's the "MOTO" ads. A quick-cutting blur of images, a mix of changing styles and spoken words and music. The ad confuses. You try to piece it together - what are they saying? What is this MOTO theme? Are there little sub-plots in the images?

The first question I asked myself was: what Japanese company is hawking their wireless phone line now? Samsung, Kyocera, and other such companies use ads that reinforce their Japanese style and especially their Japanese name. They want you to know they're Japanese companies.

Nokia, I've read, has benefitted from the confusion. Hearing a Japanese-sounding name, everyone assumes they're a Japanese company. (They're Finnish.)

So: by coming up with this "MOTO" branding, does Motorola want us to think they're Japanese?

03-09-2002, 10:32 PM	#7
Undertoad Radical Centrist Join Date: Jan 2001 Location: Cottage of Prussia Posts: 31,423	I could go on. And I shall. Motorola's latest ads -- you've seen 'em, you just haven't associated it with Motorola. It's the "MOTO" ads. A quick-cutting blur of images, a mix of changing styles and spoken words and music. The ad confuses. You try to piece it together - what are they saying? What is this MOTO theme? Are there little sub-plots in the images? The first question I asked myself was: what Japanese company is hawking their wireless phone line now? Samsung, Kyocera, and other such companies use ads that reinforce their Japanese style and especially their Japanese name. They want you to know they're Japanese companies. Nokia, I've read, has benefitted from the confusion. Hearing a Japanese-sounding name, everyone assumes they're a Japanese company. (They're Finnish.) So: by coming up with this "MOTO" branding, does Motorola want us to think they're Japanese?

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