Google stock up

[breakingnews]

It's Google's mission that makes it such a novel company. They're tackling a task that no one has ever experienced, and the reason they're winning is because Google services, for now, are free, and there are no indications the company will start charging the average user. They're making money on the commercial end by boxing the search engine in a plug n play computer (yes, you can own your own Google search server for like $3,000), but revenue is about 95-96% advertising, an industry in which I have little to no faith.

But yes, GOOG is no different than Microsoft, Netscrap, AOL - companies that worked on getting people *to* the Internet. Google is just showing people how to *use* the Internet. It's building the foundation for ways we can *live* the Internet. What we don't know is if Google will be the one to do that in the long run, when the world is a massive interconnected fiber-optic orgy.

Apple did the same thing by commercializing the GUI. Mac OS made it possible to get on a computer and find/do what you want to do with so much more ease, relevance and speed than trying your luck at DOS or gwbasic. Apple also claimed to be an "ideas" company - but they packaged their product and sold it themselves at prices the marketplace would not tolerate.

I, too, vote that Google will either disappear or become just another player in a saturated market with a fraction of its projected market cap at current growth rates. Before the end of the next decade.