Lance Armstrong and Pro Cycling

[orthodoc]

I say, give the title to the 23rd place finisher (or whatever place can be shown not to have cheated) and make a big deal of it. Refuse to even name, or make reference to the cheaters anymore. Ban them all for life, and everyone connected with them, and never mention them again.

Oh, and create a culture that celebrates clean training/competing and is utterly intolerant of anything else. Publicly shame corporations that endorse cheaters. Use as many approaches as possible to get the message across. And now that Armstrong has manipulated the media for his own purposes, let him never get another interview or invitation. He should fall into obscurity.

Eta maybe his corporate sponsors should sue him for breach of contract and demand the return of their monies as compensation for their public humiliation. There had to be at least an implied assumption of honesty on his part in the endorsement contracts. Financial ruin would be a good deterrent for future wannabe cheaters.