Car advertising

[SteveDallas]

Originally posted by lumberjim
a bunch of reasons why you won;t qualify for that payment along the bottom of the ad.

That's precisely why I never look at newspaper ads. I know if they say that they have Ford Edsels starting at $9,999 it's a sure bet that they have one $9,999 model sitting in the back with no features (power steering, radio, a/c, etc.) at all and that any model somebody would consider buying is at least $1,500 more. "College graduate discount"? Bullshit.

I can't believe ads like this drive any business (though of course there's Barnum's Law). LJ, you said in another thread that it aggravated you when people come in and pay invoice and they still think they're getting ripped off. Well, past a certain point people are going to become convinced that everything every car dealership says to them is deceptive, which is ridiculous, but IMO ads like this are part of what lead to feelings like that.

But it's nice to know some people (like you) are at least suggesting changes. If you haven't read The Cluetrain Manifesto, you might want to check it out.