Rims

[Glinda]

Originally Posted by xoxoxoBruce

You obviously don't represent the buying public demographic. Image sells cars.

"Image"?

You mean everybody doesn't want to be a gray-haired crazy lady that raises chickens in the woods and drives an 18-year-old Volvo station wagon?

WTF?

[xoxoxoBruce]

Originally Posted by Glinda

"Image"?
You mean everybody doesn't want to be a gray-haired crazy lady that raises chickens in the woods and drives an 18-year-old Volvo station wagon?
WTF?

No, as a matter of fact they don't, everybody wants other people to see them as they wished to be seen and try to present, or don't care at all. Cars are like clothes, they're are a projection of you to others. Dress for the job you want, extends to your vehicle. Even counter culture segments like hipsters, goths, grunges, bikers, etc, shown their individuality by dressing alike.

But the keep-up-with-the-Jones, and the must-impress-the-peers crowd is a huge target market. The car markers love them because they buy more expensive vehicles, are easier to upsell, and buy more often. The dealers love them for that and because they trade in vehicles that can often be sold at a higher profit than the new cars bring.

Personally I dress to be comfortable, (I told Amanda, Jim's betrothed, I couldn't come to their wedding. When she asked why not, I told her I was wearing my Sunday best, which was jeans and a pocket Tee), and I drive what blows my skirt up. I know there are a shitload of people(probably you) who feel the same way.

[xoxoxoBruce]

Pssst...wanna buy a used car... cheap.

[Glinda]

Originally Posted by xoxoxoBruce

Personally I dress to be comfortable, (I told Amanda, Jim's betrothed, I couldn't come to their wedding. When she asked why not, I told her I was wearing my Sunday best, which was jeans and a pocket Tee), and I drive what blows my skirt up. I know there are a shitload of people(probably you) who feel the same way.

Heh.

I did a writing job years ago, for a guy who owned a small advertising agency in Marina del Rey, CA. The agency specialized in marketing cowboy/horse stuff. He'd hired me to ghostwrite a book for him (The Cowboy Hat Book), and offered me desk space in his agency to work on the book.

He was always dressed to the nines in his fancy cowboy duds, but his staff wore a really . . . interesting collection of attire to the office. Sweats, shorts and T's, pajama pants, flip-flops. When I asked him about it, he told me that one of the things he'd learned as an employer was that "comfort is king." He wanted his employees to feel comfortable and at home when at work; he felt it improved staff morale, productivity, communication, and loyalty.

I've carried that with me ever since. If you can't handle me wearing my comfy second-hand Goodwill clothes to the office, then I'm not the employee for you. Because, literally, I do NOT dress up for anybody or anything. I present as neat, clean, non-disheveled, (altho not particularly fashionable), and I'm good with that. Because I'm COMFY.

I spent decades working as the exec admin asst for a couple of different big-wig CEO types in LA and San Francisco. Expensive, "fashionable" suits, painful high heels, nylons, fuckin' girdles, blah blah blah, were required.

But that cowboy dude set me on the right path. Comfort is king, baby.

Oh yeah.

[xoxoxoBruce]

When my first wife started working for an insurance company in Boston('64), women were required to wear stockings and heels, couldn't smoke in the building(even though they only rented two floors), and were only 2 years removed from having to wear hats.