Sun Engineers: Cool. Sun Marketers: Opportunists

02-22-2002, 04:58 PM

From Sun's website:

"Networks connected to the Internet are probed and attacked in many different ways on a daily basis. The only way to successfully defend against these attacks is to deploy a comprehensive and integrated set of security tools. For your perimeter defense, your Internet security tools must cover three key areas: Prevention of attacks wherever possible, detecting when an attack is in progress, and facilitating both a manual and automated response to the attack.

These are the features of the new iForce Integrated Security Solution: Integrated Prevention, Detection, and Response. The reality of a Post September 11th world is that security is top priority for everyone in the computer industry."

Points:

iForce - was it named by Apple? I thought they had a monopoly on the iShit.

Post September 11th - Yeah, I woke up September 12th thinking "are my computers secure?" - not "gee, I hope I don't get killed by a religious nut with a bomb while I'm at work." Selling a computer security product to "everyone in the computer industry" and marketing it with September 11th does not make sense. It is important for governments, yes - but iForce doesn't do what the governments need (trust me, I know - I'm one of the people that makes sure their systems stay secure). Software should be sold by its merits, not by emotions - yet by tying it in with September 11th, Sun is trying to sell it emotionally. Lame.

jaguar · 02-23-2002, 01:51 AM

erm....dham...using emotion to sell anything isn't exactly new.....and honestly i think its equally lame to use scare tactics to make people buy pointles security software as using models to sell softdrinks. Niether is new.

02-23-2002, 04:19 PM

Agreed. But I see it as particularly lame that so many people are using September 11th as an excuse to do something, be it write new security software or lay off 38,000 people. "In the wake of 9/11, you can't afford to eat anything less than high-quality USDA certified beef."

jaguar · 02-23-2002, 07:56 PM

Personally i think its a; hilarious b: ironic
The one that really got me laughing was the "lets al buy and keep our shares and be patriotic" Market opens, and plunges faster than a stockbroker off a skyscraper. Nuff said really.

sorry i just love that image.

mbpark · 02-25-2002, 04:33 PM

I came to one conclusion:

You can't sell a unified security product. Ever.

The reason why: Applications.

Security has to be fine-tuned for all apps.

Even the best products only provide 50% of what you need to actually prepare a system to be somewhat secure, and even then you've not done a good enough job. IF you think otherwise, you're probably an MCSE

.

Therefore, Sun selling a security product is:

A. An oxymoron. Solaris is full of holes.
B. Trying to make bucks since their products are on eBay for 10% of retail. I had a friend pick up a loaded 220R for about $2,500. Ouch.

Oh well. You get what you pay for.

Mitch

That Guy · 02-26-2002, 11:38 AM

Quote:

Originally posted by dhamsaic

iForce - was it named by Apple? I thought they had a monopoly on the iShit.

I think Toyota jumped on that bandwagon along with the rest of the losers. Funny enough, it's also called the iForce (...iFarce?).

02-22-2002, 04:58 PM	#1
dave Guest Posts: n/a	Sun Engineers: Cool. Sun Marketers: Opportunists From Sun's website: <i>"Networks connected to the Internet are probed and attacked in many different ways on a daily basis. The only way to successfully defend against these attacks is to deploy a comprehensive and integrated set of security tools. For your perimeter defense, your Internet security tools must cover three key areas: Prevention of attacks wherever possible, detecting when an attack is in progress, and facilitating both a manual and automated response to the attack. These are the features of the new iForce Integrated Security Solution: Integrated Prevention, Detection, and Response. The reality of a Post September 11th world is that security is top priority for everyone in the computer industry."</i> <b>Points:</b> iForce - was it named by Apple? I thought they had a monopoly on the iShit. Post September 11th - Yeah, I woke up September 12th thinking "are my computers secure?" - not "gee, I hope I don't get killed by a religious nut with a bomb while I'm at work." Selling a <b>computer security</b> product to "everyone in the computer industry" and marketing it with September 11th does not make sense. It is important for governments, yes - but iForce doesn't do what the governments need (trust me, I know - I'm one of the people that makes sure their systems stay secure). Software should be sold by its merits, not by emotions - yet by tying it in with September 11th, Sun is trying to sell it emotionally. Lame.

02-23-2002, 01:51 AM	#2
jaguar whig Join Date: Apr 2001 Posts: 5,075	erm....dham...using emotion to sell anything isn't exactly new.....and honestly i think its equally lame to use scare tactics to make people buy pointles security software as using models to sell softdrinks. Niether is new. __________________ Good friends, good books and a sleepy conscience: this is the ideal life. - Twain

02-23-2002, 07:56 PM	#4
jaguar whig Join Date: Apr 2001 Posts: 5,075	Personally i think its a; hilarious b: ironic The one that really got me laughing was the "lets al buy and keep our shares and be patriotic" Market opens, and plunges faster than a stockbroker off a skyscraper. Nuff said really. sorry i just love that image. __________________ Good friends, good books and a sleepy conscience: this is the ideal life. - Twain

02-25-2002, 04:33 PM	#5
mbpark Lecturer Join Date: Jan 2001 Location: Carmel, Indiana Posts: 761	Dham, I thought long about this one: I came to one conclusion: You can't sell a unified security product. Ever. The reason why: Applications. Security has to be fine-tuned for all apps. Even the best products only provide 50% of what you need to actually prepare a system to be somewhat secure, and even then you've not done a good enough job. IF you think otherwise, you're probably an MCSE . Therefore, Sun selling a security product is: A. An oxymoron. Solaris is full of holes. B. Trying to make bucks since their products are on eBay for 10% of retail. I had a friend pick up a loaded 220R for about $2,500. Ouch. Oh well. You get what you pay for. Mitch

02-23-2002, 04:19 PM	#3
dave Guest Posts: n/a	Agreed. But I see it as particularly lame that so many people are using September 11th as an excuse to do something, be it write new security software or lay off 38,000 people. "In the wake of 9/11, you can't afford to eat anything less than high-quality USDA certified beef."

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