They bottled water...

tw · 05-30-2001, 07:06 AM

Why does Phillip Morris spend more money touting their charitable actions than they spend on those charitable actions.

They shipped 5 tons of food to Kosovo and sent along a woman to see that the food reached the people. OK one woman, a camera crew... and 10,000 pounds of Kraft foods? That is about 1/6th of a tractor trailer load. The woman and camera crew cost more to ship to Kosovo than the food!

Add the cost of all those commercials - they expect you to forget how little 5 tons of food really is and how cheap it is to ship. Where is the charity in all that? They have been more charitable to the Phillip Morris reputation. Maybe so that you might forget their President lied under oath before Congress and National TV news?

How many actually heard the number - only 5 tons. They are experts at spin. We are quick to make decisions without doing the arthimetic. Only 5 tons.

ndetroit · 05-30-2001, 04:04 PM

Better 5 tons of Kraft dinner than 5 tons of cigarettes..

Seriously though, I admit that when I first saw it, I thought "well... 5 tons... that's quite a bit! that's pretty good of them". But when you put it in the context of what they could have sent, and how little it would have cost them to double or triple that....

well.. then you start to see the real purpose of sending the food+camera crew over.

*sigh*... it's a company based around a product that is known to kill people... uhhhhh... The U.S. spends billions of dollars to take down corporations like that (by force) all over the world.. except that they are not called corporations, they're called 'drug cartels'...

heh... I guess the only real difference is that Phillip Morris has better PR people..

jaguar · 05-31-2001, 12:16 AM

*shock, horror* a Company spends thousands making themselves look good, particularly in an industry that stinks (literally)

My mums works in the PR industry, talk about allot of bullshit.

You can see how well this works for them though can’t you, as long as they think they American public is stupid enough to swallow this shit (and lets be honest, no one has lost money underestimating the intelligence of the general US population)

They'll keep doing it, simple as that.

alphageek31337 · 06-03-2001, 04:27 PM

Jag: Way for your mother to work for the Ministry of Truth.

You're right though, about all of this. People just want to hear a big number and see something that makes them smile. That's all it takes to improve your image in america...no real effort, just something token that looks good.

jaguar · 06-03-2001, 11:53 PM

*laughz
how true. She does PR stuff for a number of companies. On a very similar note a legal company wanted her to do stuff about a solar car they are pumping a whole half a mil or somthing into, then spending about 10x that on PR about it.

HOw appropiate my name-thing is at the moment.

[Edited by jaguar on 06-04-2001 at 12:55 AM]

Chewbaccus · 06-04-2001, 07:09 PM

I'm just waiting for when people will pay me to be a cynic.

~Mike

tw · 06-12-2001, 11:27 AM

This same company has another ad in the series where the store owner says, "We card." Looks impressive. Where in the real world do they card for cigarettes? What bull. But then it is not there to inform. It is there to psychologoically change your sub-conscious opinion. They sent a single truck of water to a flooded town. Big deal. They sent 1/6th of a truck to Kosovo. And they card? Only on their commmericals. Phillip Morris spends near $0 on a carding teenager program.

Its called 'lying by telling half truths'. They are the masters. All bow down before the best.

jaguar · 06-13-2001, 05:02 AM

*laughz
I have to agree. The idea that kids can't just walk up and buy smokes is a joke!!! While i don't personally smoke (i just don’t see the point, if you are going to smoke you may as well smoke dope and get something out of it except lung cancer) i know many friends have no problem buying at so many places its not funny, they just do not care, everyone pays the same, its just more business. Demand = Supply....It’s a joke.

05-31-2001, 12:16 AM	#3
jaguar whig Join Date: Apr 2001 Posts: 5,075	shock, horror a Company spends thousands making themselves look good, particularly in an industry that stinks (literally) My mums works in the PR industry, talk about allot of bullshit. You can see how well this works for them though can’t you, as long as they think they American public is stupid enough to swallow this shit (and lets be honest, no one has lost money underestimating the intelligence of the general US population) They'll keep doing it, simple as that. __________________ Good friends, good books and a sleepy conscience: this is the ideal life. - Twain

06-03-2001, 04:27 PM	#4
alphageek31337 Enemy Combatant/Evildoer Join Date: Jan 2001 Location: Pittsburgh, PA Posts: 263	Jag: Way for your mother to work for the Ministry of Truth. You're right though, about all of this. People just want to hear a big number and see something that makes them smile. That's all it takes to improve your image in america...no real effort, just something token that looks good. __________________ The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself. ---Friedrich Nietzsche

06-03-2001, 11:53 PM	#5
jaguar whig Join Date: Apr 2001 Posts: 5,075	*laughz how true. She does PR stuff for a number of companies. On a very similar note a legal company wanted her to do stuff about a solar car they are pumping a whole half a mil or somthing into, then spending about 10x that on PR about it. HOw appropiate my name-thing is at the moment. [Edited by jaguar on 06-04-2001 at 12:55 AM] __________________ Good friends, good books and a sleepy conscience: this is the ideal life. - Twain

06-04-2001, 07:09 PM	#6
Chewbaccus Freethinker/booter Join Date: Jan 2001 Posts: 523	I'm just waiting for when people will pay me to be a cynic. ~Mike __________________ Like the wise man said: Of course, that's just my opinion. I could be wrong.

06-12-2001, 11:27 AM	#7
tw Read? I only know how to write. Join Date: Jan 2001 Posts: 11,933	Re: They bottled water... This same company has another ad in the series where the store owner says, "We card." Looks impressive. Where in the real world do they card for cigarettes? What bull. But then it is not there to inform. It is there to psychologoically change your sub-conscious opinion. They sent a single truck of water to a flooded town. Big deal. They sent 1/6th of a truck to Kosovo. And they card? Only on their commmericals. Phillip Morris spends near $0 on a carding teenager program. Its called 'lying by telling half truths'. They are the masters. All bow down before the best.

05-30-2001, 07:06 AM	#1
tw Read? I only know how to write. Join Date: Jan 2001 Posts: 11,933	Why does Phillip Morris spend more money touting their charitable actions than they spend on those charitable actions. They shipped 5 tons of food to Kosovo and sent along a woman to see that the food reached the people. OK one woman, a camera crew... and 10,000 pounds of Kraft foods? That is about 1/6th of a tractor trailer load. The woman and camera crew cost more to ship to Kosovo than the food! Add the cost of all those commercials - they expect you to forget how little 5 tons of food really is and how cheap it is to ship. Where is the charity in all that? They have been more charitable to the Phillip Morris reputation. Maybe so that you might forget their President lied under oath before Congress and National TV news? How many actually heard the number - only 5 tons. They are experts at spin. We are quick to make decisions without doing the arthimetic. Only 5 tons.

05-30-2001, 04:04 PM	#2
ndetroit Master Locutor Join Date: May 2001 Location: vancouver Posts: 158	Better 5 tons of Kraft dinner than 5 tons of cigarettes.. Seriously though, I admit that when I first saw it, I thought "well... 5 tons... that's quite a bit! that's pretty good of them". But when you put it in the context of what they could have sent, and how little it would have cost them to double or triple that.... well.. then you start to see the real purpose of sending the food+camera crew over. sigh... it's a company based around a product that is known to kill people... uhhhhh... The U.S. spends billions of dollars to take down corporations like that (by force) all over the world.. except that they are not called corporations, they're called 'drug cartels'... heh... I guess the only real difference is that Phillip Morris has better PR people..

06-13-2001, 05:02 AM	#8
jaguar whig Join Date: Apr 2001 Posts: 5,075	*laughz I have to agree. The idea that kids can't just walk up and buy smokes is a joke!!! While i don't personally smoke (i just don’t see the point, if you are going to smoke you may as well smoke dope and get something out of it except lung cancer) i know many friends have no problem buying at so many places its not funny, they just do not care, everyone pays the same, its just more business. Demand = Supply....It’s a joke. __________________ Good friends, good books and a sleepy conscience: this is the ideal life. - Twain

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