Some nice jamming work

[jaguar]

here
Great spoof, great way to get a message across, kudos to the guys behind this.

[xoxoxoBruce]

How do you know it's a spoof, Jag.

[elSicomoro]

Those posters are spoofs of iPod ads from last year. Large versions of those ads hung in 30th Street Station last fall.

[russotto]

And yet the iPod continues to sell like hotcakes and the US remains in Iraq. The posters are clever enough but are basically preaching only to the choir.

[jaguar]

While this is obviously an antiwar thing, you're missing the point. Jamming is not about destroying companies, it's about grassroot culture. It's hard to explain succinctly but this of it this way, a brand, a recogniseable style, is a weapon, this kind of thing is taking that weapon from the person that created and using it for your own ends, culture war.

[russotto]

Originally posted by jaguar
While this is obviously an antiwar thing, you're missing the point. Jamming is not about destroying companies, it's about grassroot culture. It's hard to explain succinctly but this of it this way, a brand, a recogniseable style, is a weapon, this kind of thing is taking that weapon from the person that created and using it for your own ends, culture war.

Seems more like jerking off than culture war.

[jaguar]

This about it, by doing this they've done a few different things, firstly, they've highlighted the issue the care about - the war in Iraq. They could have simply put up posters of the text and the torture photos but it wouldn't have been anywhere near as effective would it? This causes people to take a double take, it doesn't allow them to make assumptions, that's a good thing all in itself. The second thing they've done is to take apple's visual style and make it common property, it becomes diluted, it fucks with the way messages are 'meant' to move which in my opinion is also a good thing.

[Happy Monkey]

Originally posted by russotto
And yet the iPod continues to sell like hotcakes and the US remains in Iraq. The posters are clever enough but are basically preaching only to the choir.

Also, despite Coca-Cola's massive advertising campaigns, Pepsi remains in business.

[Troubleshooter]

Originally posted by jaguar
This about it, by doing this they've done a few different things, firstly, they've highlighted the issue the care about - the war in Iraq. They could have simply put up posters of the text and the torture photos but it wouldn't have been anywhere near as effective would it? This causes people to take a double take, it doesn't allow them to make assumptions, that's a good thing all in itself. The second thing they've done is to take apple's visual style and make it common property, it becomes diluted, it fucks with the way messages are 'meant' to move which in my opinion is also a good thing.

I'd be terribly surprised if 1 in 10 even noticed without it being brought to their attention.

[jaguar]

Better than 0 in 10.
It's not like can get space on any TV network apart from CNN without trying to sell something, you use what methods you can.

[Troubleshooter]

Originally posted by jaguar
Better than 0 in 10.
It's not like can get space on any TV network apart from CNN without trying to sell something, you use what methods you can.

True, true.